Sid Herberman

Sid Herberman

Sid Herberman is the President of Optimize-This.com, a search engine optimization (SEO) firm that believes online businesses really can achieve ROI. Prior to specializing in SEO, Sid was the Online Marketing Manager of LOUDtunes.com/MyMusicFactory.com, a B2C turned B2B e-commerce solutions provider. Sid is a former ad agency copywriter and sometimes enjoys writing articles that challenge the status quo.

RECENT ARTICLES BY SID HERBERMAN

Repositioning the Doorway: Part 2

Jan 24, 2001 - It's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some... Comments

Repositioning the Doorway: Part 1

Jan 17, 2001 - Just what are doorway pages? And what lies beyond them? Has the search engine optimization (SEO) industry headed out the wrong door and down the wrong... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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