Sid Herberman is the President of Optimize-This.com, a search engine optimization (SEO) firm that believes online businesses really can achieve ROI. Prior to specializing in SEO, Sid was the Online Marketing Manager of LOUDtunes.com/MyMusicFactory.com, a B2C turned B2B e-commerce solutions provider. Sid is a former ad agency copywriter and sometimes enjoys writing articles that challenge the status quo.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT