Al DiGuido

Al DiGuido

Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings over 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.

RECENT ARTICLES BY AL DIGUIDO

Why the U.S. Postal Service Isn't Feeling the Love

Feb 5, 2009 - Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Comments

Commit to E-Mail This Year

Jan 8, 2009 - E-mail promises to be 2009's primary communications channel. Are you ready? Comments

This Country Needs an E-Mail Czar

Dec 11, 2008 - Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Comments

Five Ways to Leverage E-mail in a Down Economy

Nov 13, 2008 - A customer analytics program for e-mail campaigns can unlock revenue. Comments

No Country for Old E-Mail Thinking

Oct 16, 2008 - The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Comments

Make E-Mail Pull Its Holiday Weight

Sep 18, 2008 - Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Comments

E-Denial

Aug 21, 2008 - What happens when organizations and people fail to keep pace with the times? Comments

The E-mail Marketer's Mandate

Jul 24, 2008 - Get your customer records in order... or else. Comments

Data Held Hostage

Jun 26, 2008 - A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Comments

Unexamined E-mail Isn't Worth Sending

May 29, 2008 - Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. Comments

E-Mail Communications: We Are Family

May 1, 2008 - When it comes to e-mail communications, technology isn't the problem. You are. Comments

Put the "E" Back in "Election"

Apr 3, 2008 - Vote for e-mail -- and the candidates who use it. Comments

E-mail (Monkey) in the Middle

Mar 6, 2008 - A kid's game provides parallels to e-mail marketing and communications. Comments

The Message Is the Medium

Feb 7, 2008 - Marketing roles are changing. Do you have messaging experts? Comments

Dare to Do Mighty E-mail Things

Jan 10, 2008 - Seven parameters for an effective e-mail strategy. Comments

Deploying E-Mail Over the Holidays

Dec 13, 2007 - E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Comments

No Thanks

Nov 15, 2007 - When's the last time you thanked your customers? Comments

E-mail: Still Learning

Oct 18, 2007 - Four challenges the nascent e-mail marketing industry must address before it can live up to its promise. Comments

E-Mail: Marketers Who Really Get It

Sep 20, 2007 - Two shining examples of e-mail relevance. Comments

Are You Interested in E-Mail ROI?

Aug 23, 2007 - There's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized! Comments

What E-Mail Marketing Really Needs

Jul 26, 2007 - E-mail isn't about best practices - it's about making money. Comments

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