Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Read Mo...
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View articleA bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Read More...
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View articleWhen it comes to e-mail communications, technology isn't the problem. You are. Read More...
View articleVote for e-mail -- and the candidates who use it. Read More
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View articleThere's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized! Read More...
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View articleEven when your audience takes a break from the everyday, you can reach them with e-mail. Read More...
View articleWhat you must demand from an ESP to ensure campaign success. Read More...
View articlePostal rates are going up...again. Is it finally time to force customers into the digital channel? Read More...
View articleWhat local businesses can gain from e-mail marketing. Read More...
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View articleSeven parameters for an effective e-mail strategy. Read More...
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