Why the U.S. Postal Service Isn't Feeling the Love

Why the U.S. Postal Service Isn't Feeling the Love

15y Al DiGuido

Why the U.S. Postal Service Isn't Feeling the Love

Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Read Mo...

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Commit to E-Mail This Year

Commit to E-Mail This Year

15y Al DiGuido

Commit to E-Mail This Year

E-mail promises to be 2009's primary communications channel. Are you ready? Read More...

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This Country Needs an E-Mail Czar

This Country Needs an E-Mail Czar

15y Al DiGuido

This Country Needs an E-Mail Czar

Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Read More...

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Five Ways to Leverage E-mail in a Down Economy

Five Ways to Leverage E-mail in a Down Economy

15y Al DiGuido

Five Ways to Leverage E-mail in a Down Economy

A customer analytics program for e-mail campaigns can unlock revenue. Read More...

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No Country for Old E-Mail Thinking

No Country for Old E-Mail Thinking

15y Al DiGuido

No Country for Old E-Mail Thinking

The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Read More...

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Make E-Mail Pull Its Holiday Weight

Make E-Mail Pull Its Holiday Weight

16y Al DiGuido

Make E-Mail Pull Its Holiday Weight

Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Read More...

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E-Denial

E-Denial

16y Al DiGuido

E-Denial

What happens when organizations and people fail to keep pace with the times? Read More...

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The E-mail Marketer's Mandate

The E-mail Marketer's Mandate

16y Al DiGuido

The E-mail Marketer's Mandate

Get your customer records in order... or else. Read More

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Data Held Hostage

Data Held Hostage

16y Al DiGuido

Data Held Hostage

A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Read More...

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Unexamined E-mail Isn't Worth Sending

Unexamined E-mail Isn't Worth Sending

16y Al DiGuido

Unexamined E-mail Isn't Worth Sending

Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. Read More...

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E-Mail Communications: We Are Family

E-Mail Communications: We Are Family

16y Al DiGuido

E-Mail Communications: We Are Family

When it comes to e-mail communications, technology isn't the problem. You are. Read More...

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Put the "E" Back in "Election"

Put the "E" Back in "Election"

16y Al DiGuido

Put the "E" Back in "Election"

Vote for e-mail -- and the candidates who use it. Read More

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E-mail (Monkey) in the Middle

E-mail (Monkey) in the Middle

16y Al DiGuido

E-mail (Monkey) in the Middle

A kid's game provides parallels to e-mail marketing and communications. Read More...

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The Message Is the Medium

The Message Is the Medium

16y Al DiGuido

The Message Is the Medium

Marketing roles are changing. Do you have messaging experts? Read More...

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Dare to Do Mighty E-mail Things

Dare to Do Mighty E-mail Things

16y Al DiGuido

Dare to Do Mighty E-mail Things

Seven parameters for an effective e-mail strategy. Read More...

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Deploying E-Mail Over the Holidays

Deploying E-Mail Over the Holidays

16y Al DiGuido

Deploying E-Mail Over the Holidays

E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Read More...

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No Thanks

No Thanks

16y Al DiGuido

No Thanks

When's the last time you thanked your customers? Read More

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E-mail: Still Learning

E-mail: Still Learning

16y Al DiGuido

E-mail: Still Learning

Four challenges the nascent e-mail marketing industry must address before it can live up to its promise. Read More...

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E-Mail: Marketers Who Really Get It

E-Mail: Marketers Who Really Get It

17y Al DiGuido

E-Mail: Marketers Who Really Get It

Two shining examples of e-mail relevance. Read More

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Are You Interested in E-Mail ROI?

Are You Interested in E-Mail ROI?

17y Al DiGuido

Are You Interested in E-Mail ROI?

There's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized! Read More...

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What E-Mail Marketing Really Needs

What E-Mail Marketing Really Needs

17y Al DiGuido

What E-Mail Marketing Really Needs

E-mail isn't about best practices - it's about making money. Read More...

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On the Road Again...With E-Mail

On the Road Again...With E-Mail

17y Al DiGuido

On the Road Again...With E-Mail

Even when your audience takes a break from the everyday, you can reach them with e-mail. Read More...

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Putting the Service in E-mail Service Provider

Putting the Service in E-mail Service Provider

17y Al DiGuido

Putting the Service in E-mail Service Provider

What you must demand from an ESP to ensure campaign success. Read More...

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No Cents

No Cents

17y Al DiGuido

No Cents

Postal rates are going up...again. Is it finally time to force customers into the digital channel? Read More...

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Easy Local E-mail Solutions

Easy Local E-mail Solutions

17y Al DiGuido

Easy Local E-mail Solutions

What local businesses can gain from e-mail marketing. Read More...

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E-Mail Marketing: Digital-Ink Publishing

E-Mail Marketing: Digital-Ink Publishing

17y Al DiGuido

E-Mail Marketing: Digital-Ink Publishing

If Bill Ziff were alive today, what would he think of e-mail marketing? Read More...

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Dare to Do Mighty E-mail Things

Dare to Do Mighty E-mail Things

17y Al DiGuido

Dare to Do Mighty E-mail Things

Seven parameters for an effective e-mail strategy. Read More...

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