Laurel Delaney runs Global TradeSource Ltd., a Chicago-based global marketing, consulting, and Web-content-provider company aimed at entrepreneurs and small businesses. She is the author of "Start and Run a Profitable Exporting Business" and teaches an M.B.A. export entrepreneurship course at Loyola University Chicago. In addition, she serves as Director of International Development for SeekingCapital.com Inc., a global funding community that facilitates education and interaction between entrepreneurs and investors.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT