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Laurel Delaney

Laurel Delaney

Laurel Delaney runs Global TradeSource Ltd., a Chicago-based global marketing, consulting, and Web-content-provider company aimed at entrepreneurs and small businesses. She is the author of "Start and Run a Profitable Exporting Business" and teaches an M.B.A. export entrepreneurship course at Loyola University Chicago. In addition, she serves as Director of International Development for SeekingCapital.com Inc., a global funding community that facilitates education and interaction between entrepreneurs and investors.

RECENT ARTICLES BY LAUREL DELANEY

The Magnificent U.K. Seven: The Last Hurrah

May 8, 2001 - The Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed... Comments

The Magnificent U.K. Seven: Part 5

Apr 24, 2001 - Look before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one... Comments

The Magnificent U.K. Seven: Part 4

Apr 10, 2001 - If you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How... Comments

The Magnificent U.K. Seven: Part 3

Mar 27, 2001 - Want to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales... Comments

The Magnificent U.K. Seven: Part 2

Mar 13, 2001 - What does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word... Comments

Introducing... The Magnificent U.K. Seven

Feb 27, 2001 - Where is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledgeable;... Comments

Staking a Claim in the U.K. Market

Feb 13, 2001 - Looking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Comments

Expanding Email Marketing in the EU

Jan 30, 2001 - Just as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But before... Comments

Establishing Trust in the Global E-Marketplace

Jan 16, 2001 - Building trust is crucial to the success of a small online business and even more so when cross-border customers enter the picture. Want to make the... Comments

Segmenting Your Product and Market

Dec 5, 2000 - You've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Whatrefinements... Comments

Targeting Your First Overseas Market

Nov 28, 2000 - Are you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So... Comments

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