Andrew Sprung is principal of New York City-based Sprung PR, a firm focused primarily on obtaining print and online press coverage for technology companies and new economy service providers. Clients include Coyote Point Systems, an Internet traffic management hardware vendor; FreeMerchant, an e-commerce service provider to small businesses; PassPoints, an online loyalty marketing company, and Professo, an ASP enabler. A prolific ghostwriter, Sprung holds a Ph.D. in English literature from the University of Rochester.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT