Andrew Sprung is principal of New York City-based Sprung PR, a firm focused primarily on obtaining print and online press coverage for technology companies and new economy service providers. Clients include Coyote Point Systems, an Internet traffic management hardware vendor; FreeMerchant, an e-commerce service provider to small businesses; PassPoints, an online loyalty marketing company, and Professo, an ASP enabler. A prolific ghostwriter, Sprung holds a Ph.D. in English literature from the University of Rochester.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.