Peter Kaufman is associate director of the Innsbrook Foundation, an organization established to provide leadership and focus on community activities in the Innsbrook Corporate Center in Glen Allen, Virginia. Kaufman is a licensed creativity coach with Before & After Inc., a creative training company that uses The Do-It-Yourself Lobotomy and FlashFlood Brainstorming to generate creativity at companies and agencies around the world. Before & After has trained more than 50,000 people at companies like McDonald's, ABC Sports, J. Walter Thompson, and Hewlett-Packard. He is also the Owner and Head Writer of www.stickyideas.com, an online resource for creativity.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT