Farewell
Analytics

Farewell

22y Eric Norlin

Farewell

Eric bids ClickZ readers goodbye and introduces his replacement. Read More

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'The Sopranos' and Personalization
Analytics

'The Sopranos' and Personalization

22y Eric Norlin

'The Sopranos' and Personalization

"The Sopranos" is a blockbuster success with the American public. Does the TV show contain a message about what people want that can be used in the cr...

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Hopeful Observations
Analytics

Hopeful Observations

22y Eric Norlin

Hopeful Observations

Have we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources fo...

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On M&A in the Downturn
Analytics

On M&A in the Downturn

23y Eric Norlin

On M&A in the Downturn

Understanding the right and wrong reasons for making an acquisition, and knowing the best time to do so, could have saved Nortel Networks $1.9 billion...

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Review: 'Gonzo Marketing'
Analytics

Review: 'Gonzo Marketing'

23y Eric Norlin

Review: 'Gonzo Marketing'

This book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Read More...

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The Lessons of the Virus
Analytics

The Lessons of the Virus

23y Eric Norlin

The Lessons of the Virus

After my last article, I received an email from a readersaying he couldn't care less what I thought of anything outside of marketing. This, of course,...

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Remembrance
Analytics

Remembrance

23y Eric Norlin

Remembrance

We partake in the nation retelling itself -- all bluster and fury on the surface, hiding quilt-layers of heroism and generosity. And, as we build our ...

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The Cluetrain Indicator
Analytics

The Cluetrain Indicator

23y Eric Norlin

The Cluetrain Indicator

The Cluetrain ran right over the Internet bubble and was indicative of the coming fall. And now here we sit, somewhere in the middle of an economic re...

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The Advent of the Amateur
Analytics

The Advent of the Amateur

23y Eric Norlin

The Advent of the Amateur

The Internet really did change something: It cracked wide open the gestalt of the professional. Masses of miscreants migrated to the edge of technolog...

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My Ambitions as a Rider
Analytics

My Ambitions as a Rider

23y Eric Norlin

My Ambitions as a Rider

Helicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...

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Personalization: Mass Marketing in Disguise?
Analytics

Personalization: Mass Marketing in Disguise?

23y Eric Norlin

Personalization: Mass Marketing in Disguise?

Both mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...

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Passion, Part 2
Analytics

Passion, Part 2

23y Eric Norlin

Passion, Part 2

This one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...

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Passion, Part 1
Analytics

Passion, Part 1

23y Eric Norlin

Passion, Part 1

Passion is a product of emotion, not reason. But passion marketing has nothing to do with the emotional sell. It has to do with honesty, speaking from...

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Power to the People -- Enough Already...
Analytics

Power to the People -- Enough Already...

23y Eric Norlin

Power to the People -- Enough Already...

Which group were you in after Eric's last article? The busy-drinking-beer-in-college group? The "highly successful marketing executive" group? The "gi...

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Is ClickZ Nuts?
Analytics

Is ClickZ Nuts?

23y Eric Norlin

Is ClickZ Nuts?

Folks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...

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Warning: Explicit Lyrics
Analytics

Warning: Explicit Lyrics

23y Eric Norlin

Warning: Explicit Lyrics

If no one pays attention to marketing anymore, and so marketing supply and demand are in disequilibrium; and if instead there is demand for people wit...

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