Spam has become such an obstacle on enterprise networks that battling it has replaced security as the top corporate priority when it comes to messagin...
View articleIf publishing your own e-newsletter sounds onerous, try piggybacking on someone else’s success. Read More...
View articleAn e-newsletter’s first birthday: growing pains, lessons learned, and the beginnings of some revenue flow. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part two of ’Measuring Success’: qualitative metrics. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...
View articleYou might think this question has been hashed to death. It hasn’t. Read More...
View articleDebbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...
View articleA recent conference wasn’t as earth moving as last year’s event -- but did inspire our intrepid columnist to try her hand at blogging. Read More...
View articleLaunching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...
View articleIf your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...
View articleHeadline got you curious? That’s the idea. And that’s the purpose of any good subject line. Read More...
View articleTactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articleSponsorship text ads attract qualified leads. Debbie tells you how to craft an offer and write and place your own ad, step by step. Read More...
View articleThe technology may be user friendly, but the methodology required to put together a useful online survey isn't as easy as it looks. Read More...
View articleThe Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...
View articleThe HTML breakthrough! Tune in as Debbie shares more trials, tribulations, and triumphs in this true-life saga of launching and publishing an e-newsle...
View articleKeeping content fresh and relevant on a B2B site is critical. In doing so, don't lose sight of the real goal -- converting your prospects into custome...
View articleAll the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleHow can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
View articleIn the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...
View articleIt was a surreal morning that made email marketing and e-newsletters seem at best irrelevant and at worst obscenely trivial. Still, with the phone lin...
View articleMuch is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...
View articleEvery B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...
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