The Impact of Links in Social Media

The Impact of Links in Social Media

12y Eric Ward

The Impact of Links in Social Media

Recognize the social linking potential for your site, and balance that potential with the practical. Read More...

View article
Linking Mistakes to Avoid (Part 2): Removing Orphaned URLs

Linking Mistakes to Avoid (Part 2): Removing Orphaned URLs

22y Eric Ward

Linking Mistakes to Avoid (Part 2): Removing Orpha...

You've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are cur...

View article
Linking Mistakes to Avoid (Part 1): Link Optimization and Short URLs

Linking Mistakes to Avoid (Part 1): Link Optimization and Short URLs

23y Eric Ward

Linking Mistakes to Avoid (Part 1): Link Optimizat...

You've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...

View article
Get the latest analysis and reports delivered to your inbox daily
Now Is the Time for a Portal Link Audit

Now Is the Time for a Portal Link Audit

23y Eric Ward

Now Is the Time for a Portal Link Audit

Have you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...

View article
Make Friends With Competing Search Engine Links

Make Friends With Competing Search Engine Links

23y Eric Ward

Make Friends With Competing Search Engine Links

You can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compe...

View article
Easy Linkin'

Easy Linkin'

23y Eric Ward

Easy Linkin'

Do you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. Read More...

View article
Holistic Link Potential: Beyond the Home Page

Holistic Link Potential: Beyond the Home Page

23y Eric Ward

Holistic Link Potential: Beyond the Home Page

Some clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable con...

View article
Linking Stew

Linking Stew

23y Eric Ward

Linking Stew

Looking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...

View article
How to Build a Free and Fast Link-Alert Service

How to Build a Free and Fast Link-Alert Service

23y Eric Ward

How to Build a Free and Fast Link-Alert Service

How can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is ...

View article
A Linking-Campaign Primer

A Linking-Campaign Primer

23y Eric Ward

A Linking-Campaign Primer

Who cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert th...

View article
Email Links: The Good, the Bad, and the Gibberish

Email Links: The Good, the Bad, and the Gibberish

23y Eric Ward

Email Links: The Good, the Bad, and the Gibberish

Tracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...

View article
Linking 101: Back to Basics

Linking 101: Back to Basics

23y Eric Ward

Linking 101: Back to Basics

Can you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility. Read More...

View article
The Five Major Flaws of Link Popularity

The Five Major Flaws of Link Popularity

23y Eric Ward

The Five Major Flaws of Link Popularity

Link popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without...

View article
Portal Links: Where They Are and How to Get Them

Portal Links: Where They Are and How to Get Them

23y Eric Ward

Portal Links: Where They Are and How to Get Them

Paid submissions? Distributed listings? Paid spidering? What would have been heresy a year ago is now irrefutable fact. Read on for a quick overview o...

View article
Resuscitating Dead Links

Resuscitating Dead Links

23y Eric Ward

Resuscitating Dead Links

Be careful if you decide to remove a dead link from a search engine. Too drastic a change to those web pages and you might just screw up those ranking...

View article
What Makes a Site Link-Worthy?

What Makes a Site Link-Worthy?

23y Eric Ward

What Makes a Site Link-Worthy?

If we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a spec...

View article
A Link Too Far: Understanding Link Depth Origination

A Link Too Far: Understanding Link Depth Origination

23y Eric Ward

A Link Too Far: Understanding Link Depth Originati...

Link popularity worries are causing some marketers to submit pages that don't belong to them to the engines. An overview of key issues surrounding lin...

View article
What Your Link Request Should Contain and Why

What Your Link Request Should Contain and Why

23y Eric Ward

What Your Link Request Should Contain and Why

The Link Mensch tells you how to request a link. Complete with a sample link-request email and a list of everything it should contain. Read More...

View article
Link Popularity Is Not Your Only Linking Goal

Link Popularity Is Not Your Only Linking Goal

23y Eric Ward

Link Popularity Is Not Your Only Linking Goal

Assessing link popularity is a technique that several search engines use in ranking sites for searchers. Google is the most well-known search engine t...

View article
Building an Effective Linking Strategy

Building an Effective Linking Strategy

24y Eric Ward

Building an Effective Linking Strategy

Call him "The Link Mensch." Everyone else does. Why? Because the man lives links. All day, every day, he builds links. And he's been doing it for six ...

View article