Christopher Balfe

Christopher Balfe

Christopher J. Balfe is a Consultant with Accenture in their Communications and High Tech practice. He has helped dozens of companies create and refine their e-business strategies to ensure they are taking advantage of the Internet effectively.

RECENT ARTICLES BY CHRISTOPHER BALFE

The End of the Beginning

Feb 16, 2001 - Just because the road ahead for your e-business is littered with mines doesn't mean you have to stand still. All you need is some advice on how to maneuver... Comments

E-Service: Retaining Your Customers in the Internet Age

Sep 13, 2000 - Brick-and-mortar retail faces increasing competition, razor-thin margins, and finicky customers. Online retail faces all of these challenges, too, but... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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