Chris McTiernan has been developing, implementing, and managing e-business solutions for the past four years. As a senior member of NOVO's E-Business Strategy and Planning Group, Chris partners with clients to define e-business strategies and operational plans. He has played a lead role in planning and leading the development of several highly successful Internet ventures for NOVO's Fortune 500 and dot-com clientele.
Chris began his Internet career at BigBook, the leading online Yellow Pages at the time, managing advertising services. He later worked with CNET, helping to build the online publisher's advertising services department, serving on the development team for Snap! (now NBCi), and assisting in implementing the company's first e-commerce partnerships.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.