Susan Solomon
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
RECENT ARTICLES BY SUSAN SOLOMON
Oct 27, 2004 -
How Cisco built a global-strength PR Web site -- and saved millions in the process.
Sep 22, 2004 -
Do you need brand subsites or a single comprehensive, easily accessible site? A few tips when a subsite is a possibility.
Aug 25, 2004 -
What belongs in your online press room?
Jul 28, 2004 -
How would you change McDonald's site to reflect its new 'brand journalism' concept?
Jun 23, 2004 -
Practical tips for hosting, moderating, presenting, and producing effective Webinars.
May 26, 2004 -
How to find, nurture, work with, and retain top creative talent.
Apr 28, 2004 -
The British Library isn't your grandfather's stuffy old library. Let it inspire your online content.
Mar 26, 2004 -
The search specialist will pay $160M cash for local Internetdirectory Switchboard.
Mar 24, 2004 -
Hook 'em with a great teaser.
Feb 25, 2004 -
How to make better PowerPoint presentations, and why they should never be posted on your site.
Jan 28, 2004 -
Ten tips for selling a service with a Web site.
Dec 24, 2003 -
Ten tips for motivating content contributors.
Nov 26, 2003 -
Is your brand on-message? Consider shaking it up a little.
Nov 19, 2003 -
Analysts predict that, despite any social and political outcry, IT jobs increasingly will move offshore.
Oct 22, 2003 -
The ubiquitous 'About Us' page -- reconsidered.
Sep 24, 2003 -
Games are the cultural glue of the generation now coming of age. To get them, first get gaming.
Aug 27, 2003 -
When did the Web get so... boring?
Jul 23, 2003 -
What's to be learned from a recent health crisis? The more information disseminated, the better.
Jun 25, 2003 -
Minimize returns, maximize satisfaction by adding perspective to your e-commerce site.
May 28, 2003 -
Could TV's current content be driving more viewers online? Time to start beefing up your Web content.
Apr 23, 2003 -
Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content.