Susan Solomon

Susan Solomon

Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.

RECENT ARTICLES BY SUSAN SOLOMON

Telling the Story Every Day at Cisco

Oct 27, 2004 - How Cisco built a global-strength PR Web site -- and saved millions in the process. Comments

Do Brands Demand Their Own Web Sites?

Sep 22, 2004 - Do you need brand subsites or a single comprehensive, easily accessible site? A few tips when a subsite is a possibility. Comments

Online Press Rooms That Perform

Aug 25, 2004 - What belongs in your online press room? Comments

Brand Journalism: A Field Day for Web Marketers

Jul 28, 2004 - How would you change McDonald's site to reflect its new 'brand journalism' concept? Comments

Webinars That Wow

Jun 23, 2004 - Practical tips for hosting, moderating, presenting, and producing effective Webinars. Comments

Give Creative Personalities a Chance

May 26, 2004 - How to find, nurture, work with, and retain top creative talent. Comments

Lessons From the Library

Apr 28, 2004 - The British Library isn't your grandfather's stuffy old library. Let it inspire your online content. Comments

InfoSpace Sees Green in Online Yellow Pages

Mar 26, 2004 - The search specialist will pay $160M cash for local Internetdirectory Switchboard. Comments

The Better to Tease You With

Mar 24, 2004 - Hook 'em with a great teaser. Comments

More Power, More to the Point

Feb 25, 2004 - How to make better PowerPoint presentations, and why they should never be posted on your site. Comments

Content Consultation for Consultants

Jan 28, 2004 - Ten tips for selling a service with a Web site. Comments

Conquering the Fear of Authoring

Dec 24, 2003 - Ten tips for motivating content contributors. Comments

Rethinking the Branding Message

Nov 26, 2003 - Is your brand on-message? Consider shaking it up a little. Comments

Offshoring of IT Jobs Expected to Accelerate

Nov 19, 2003 - Analysts predict that, despite any social and political outcry, IT jobs increasingly will move offshore. Comments

Let's Talk About Us

Oct 22, 2003 - The ubiquitous 'About Us' page -- reconsidered. Comments

Get in the Game for Gen Y-Targeted Sites

Sep 24, 2003 - Games are the cultural glue of the generation now coming of age. To get them, first get gaming. Comments

Loosen Up a Little

Aug 27, 2003 - When did the Web get so... boring? Comments

Asia Welcomes You Back: After-the-Crisis Content

Jul 23, 2003 - What's to be learned from a recent health crisis? The more information disseminated, the better. Comments

How Big Is a Breadbox?

Jun 25, 2003 - Minimize returns, maximize satisfaction by adding perspective to your e-commerce site. Comments

Winning the Mouse-Versus-Remote War

May 28, 2003 - Could TV's current content be driving more viewers online? Time to start beefing up your Web content. Comments

It's Good to Do Good

Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments

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