Rob Graham

Rob Graham

Chief Creative Technologist

Trainingcraft, Inc.

Rob Graham is the CCT (chief creative technologist) of Trainingcraft, Inc., where he heads up development of customized training programs for a wide range of digital marketing, entrepreneurial development, and digital media clients.

A 20 year veteran of digital media, Rob has served as the CEO of a multimedia development company; an interactive media strategist; a rich media production specialist; a Web analytics consultant; a corporate trainer and seminar leader; and a chief marketing officer.

When he isn't on the road presenting training workshops, Rob teaches at Harvard University, Emerson College, and the University of Massachusetts - Lowell where he teaches classes on Digital Media Development, Web Store Creation, Software Programming, Business Strategies, and Interactive Marketing Best Practices.

He is the author of "Fishing From a Barrel," a guide to using audience targeting in online advertising, and "Advertising Interactively," which explores the development and uses of rich-media-based advertising. He has been an industry columnist covering interactive marketing, digital media, and audience targeting topics since 1999.


The Psychology of Social Commerce

Mar 21, 2012 - Four best practices for retailers and online stores to increase marketing exposure. Comments

Mapping the Future of Media Buying

Jan 11, 2012 - How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Comments

Audience Targeting: A Look to the Future

Dec 14, 2011 - Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospects... Comments

Behaviorally-Targeted Email Arrives at Last

Nov 16, 2011 - One company is making inroads against poor marketing practices that seem to care little about message or relevance. Comments

Marketing in the Mode of the Consumer

Oct 19, 2011 - Does your offer make things easier for your consumer and not just for you? Comments

Worse Than Spam

Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments

Audience Targeting: Spy Factory or Consumer Guidance Tool?

Aug 24, 2011 - Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Comments

The Evolving World of Audience Targeting

Jul 27, 2011 - New ways to reach the right person with the right message at the right time for the right price. Comments

Does Your Brand Know How to Dance?

Jun 29, 2011 - Three factors to consider when making a decision to put your brand in front of an audience. Comments

5 Things That All Digital Marketers Should Know About Audience Targeting

Jun 1, 2011 - Best practices that will help you gain a better understanding of the targeting landscape. Comments

Retargeting - 3 Approaches for Advertisers

May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments

Terrible Targeting for Mass Marketing Morons

Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments

Campaign Targeting Data and Target Audiences

Mar 9, 2011 - The differences between declared data and observed data and how they can effectively be used to reach target audiences. Comments

Using YouTube Channels to Drive Site Traffic [Video]

Feb 9, 2011 - The ups and downs of using digital video to drive brand awareness and traffic. Comments

Controlling the Uncontrollable

Jan 12, 2011 - Don't fall into these marketing traps. Comments

Building the Perfect RFP

Dec 15, 2010 - Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Comments

Are You Aiming for the Right Audience?

Nov 17, 2010 - Don't reach the right audience with the wrong message, or vice versa. Comments

Setting Realistic Targeting Parameters

Oct 20, 2010 - Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Comments

Hyper-Local Political Targeting

Sep 22, 2010 - How a candidate for Congress went over the top with misdirected online display advertising. Comments

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series... Comments

The New Challenges of Digital Ad Buying and Selling

Jul 28, 2010 - The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Comments

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