Rob Graham

Rob Graham

Chief Creative Technologist

Trainingcraft, Inc.

Rob Graham is the CCT (chief creative technologist) of Trainingcraft, Inc., where he heads up development of customized training programs for a wide range of digital marketing, entrepreneurial development, and digital media clients.

A 20 year veteran of digital media, Rob has served as the CEO of a multimedia development company; an interactive media strategist; a rich media production specialist; a Web analytics consultant; a corporate trainer and seminar leader; and a chief marketing officer.

When he isn't on the road presenting training workshops, Rob teaches at Harvard University, Emerson College, and the University of Massachusetts - Lowell where he teaches classes on Digital Media Development, Web Store Creation, Software Programming, Business Strategies, and Interactive Marketing Best Practices.

He is the author of "Fishing From a Barrel," a guide to using audience targeting in online advertising, and "Advertising Interactively," which explores the development and uses of rich-media-based advertising. He has been an industry columnist covering interactive marketing, digital media, and audience targeting topics since 1999.

RECENT ARTICLES BY ROB GRAHAM

The Psychology of Social Commerce

Mar 21, 2012 - Four best practices for retailers and online stores to increase marketing exposure. Comments

Mapping the Future of Media Buying

Jan 11, 2012 - How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Comments

Audience Targeting: A Look to the Future

Dec 14, 2011 - Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospects... Comments

Behaviorally-Targeted Email Arrives at Last

Nov 16, 2011 - One company is making inroads against poor marketing practices that seem to care little about message or relevance. Comments

Marketing in the Mode of the Consumer

Oct 19, 2011 - Does your offer make things easier for your consumer and not just for you? Comments

Worse Than Spam

Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments

Audience Targeting: Spy Factory or Consumer Guidance Tool?

Aug 24, 2011 - Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Comments

The Evolving World of Audience Targeting

Jul 27, 2011 - New ways to reach the right person with the right message at the right time for the right price. Comments

Does Your Brand Know How to Dance?

Jun 29, 2011 - Three factors to consider when making a decision to put your brand in front of an audience. Comments

5 Things That All Digital Marketers Should Know About Audience Targeting

Jun 1, 2011 - Best practices that will help you gain a better understanding of the targeting landscape. Comments

Retargeting - 3 Approaches for Advertisers

May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments

Terrible Targeting for Mass Marketing Morons

Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments

Campaign Targeting Data and Target Audiences

Mar 9, 2011 - The differences between declared data and observed data and how they can effectively be used to reach target audiences. Comments

Using YouTube Channels to Drive Site Traffic [Video]

Feb 9, 2011 - The ups and downs of using digital video to drive brand awareness and traffic. Comments

Controlling the Uncontrollable

Jan 12, 2011 - Don't fall into these marketing traps. Comments

Building the Perfect RFP

Dec 15, 2010 - Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Comments

Are You Aiming for the Right Audience?

Nov 17, 2010 - Don't reach the right audience with the wrong message, or vice versa. Comments

Setting Realistic Targeting Parameters

Oct 20, 2010 - Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Comments

Hyper-Local Political Targeting

Sep 22, 2010 - How a candidate for Congress went over the top with misdirected online display advertising. Comments

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series... Comments

The New Challenges of Digital Ad Buying and Selling

Jul 28, 2010 - The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Comments

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