Four best practices for retailers and online stores to increase marketing exposure. Read More...
View articleHow to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Read More...
View articleLooking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...
View articleOne company is making inroads against poor marketing practices that seem to care little about message or relevance. Read More...
View articleDoes your offer make things easier for your consumer and not just for you? Read More...
View articleIt's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Read More...
View articleIs there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Read More...
View articleNew ways to reach the right person with the right message at the right time for the right price. Read More...
View articleThree factors to consider when making a decision to put your brand in front of an audience. Read More...
View articleBest practices that will help you gain a better understanding of the targeting landscape. Read More...
View articleWhile ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Read More...
View articleMost traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...
View articleThe differences between declared data and observed data and how they can effectively be used to reach target audiences. Read More...
View articleThe ups and downs of using digital video to drive brand awareness and traffic. Read More...
View articleSix ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...
View articleDon't reach the right audience with the wrong message, or vice versa. Read More...
View articleEffective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Read More...
View articleHow a candidate for Congress went over the top with misdirected online display advertising. Read More...
View articleA close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...
View articleThe effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Read More...
View articleA look at how ad buying got to where it is today and where it's headed. First in a three-part series. Read More...
View articleHow can we evaluate the touchpoints that a brand and a consumer make along a purchase path to determine how to divide the credit given for an acquisit...
View articleAssuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...
View articleTry ruling out consumers who would make a lousy candidate for your offer. Read More...
View articleIs the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies? Re...
View articleWhile predictive targeting is not an exact science, it still holds potential for marketers. Read More...
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