The Psychology of Social Commerce
Social

The Psychology of Social Commerce

12y Rob Graham

The Psychology of Social Commerce

Four best practices for retailers and online stores to increase marketing exposure. Read More...

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Mapping the Future of Media Buying
Data insights

Mapping the Future of Media Buying

12y Rob Graham

Mapping the Future of Media Buying

How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Read More...

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Audience Targeting: A Look to the Future
Data insights

Audience Targeting: A Look to the Future

12y Rob Graham

Audience Targeting: A Look to the Future

Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...

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Behaviorally-Targeted Email Arrives at Last
Data insights

Behaviorally-Targeted Email Arrives at Last

12y Rob Graham

Behaviorally-Targeted Email Arrives at Last

One company is making inroads against poor marketing practices that seem to care little about message or relevance. Read More...

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Marketing in the Mode of the Consumer
Data insights

Marketing in the Mode of the Consumer

12y Rob Graham

Marketing in the Mode of the Consumer

Does your offer make things easier for your consumer and not just for you? Read More...

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Worse Than Spam
Data insights

Worse Than Spam

13y Rob Graham

Worse Than Spam

It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Read More...

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Audience Targeting: Spy Factory or Consumer Guidance Tool?
Data insights

Audience Targeting: Spy Factory or Consumer Guidance Tool?

13y Rob Graham

Audience Targeting: Spy Factory or Consumer Guidan...

Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Read More...

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The Evolving World of Audience Targeting
Data insights

The Evolving World of Audience Targeting

13y Rob Graham

The Evolving World of Audience Targeting

New ways to reach the right person with the right message at the right time for the right price. Read More...

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Does Your Brand Know How to Dance?
Data insights

Does Your Brand Know How to Dance?

13y Rob Graham

Does Your Brand Know How to Dance?

Three factors to consider when making a decision to put your brand in front of an audience. Read More...

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5 Things That All Digital Marketers Should Know About Audience Targeting
Data insights

5 Things That All Digital Marketers Should Know About Audience Targeting

13y Rob Graham

5 Things That All Digital Marketers Should Know Ab...

Best practices that will help you gain a better understanding of the targeting landscape. Read More...

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Retargeting - 3 Approaches for Advertisers
Data insights

Retargeting - 3 Approaches for Advertisers

13y Rob Graham

Retargeting - 3 Approaches for Advertisers

While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Read More...

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Terrible Targeting for Mass Marketing Morons
Data insights

Terrible Targeting for Mass Marketing Morons

13y Rob Graham

Terrible Targeting for Mass Marketing Morons

Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...

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Campaign Targeting Data and Target Audiences
Data insights

Campaign Targeting Data and Target Audiences

13y Rob Graham

Campaign Targeting Data and Target Audiences

The differences between declared data and observed data and how they can effectively be used to reach target audiences. Read More...

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Using YouTube Channels to Drive Site Traffic [Video]
Data insights

Using YouTube Channels to Drive Site Traffic [Video]

13y Rob Graham

Using YouTube Channels to Drive Site Traffic [Vide...

The ups and downs of using digital video to drive brand awareness and traffic. Read More...

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Controlling the Uncontrollable
Data insights

Controlling the Uncontrollable

13y Rob Graham

Controlling the Uncontrollable

Don't fall into these marketing traps. Read More

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Building the Perfect RFP
Data insights

Building the Perfect RFP

13y Rob Graham

Building the Perfect RFP

Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...

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Are You Aiming for the Right Audience?
Data insights

Are You Aiming for the Right Audience?

13y Rob Graham

Are You Aiming for the Right Audience?

Don't reach the right audience with the wrong message, or vice versa. Read More...

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Setting Realistic Targeting Parameters
Data insights

Setting Realistic Targeting Parameters

13y Rob Graham

Setting Realistic Targeting Parameters

Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Read More...

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Hyper-Local Political Targeting
Data insights

Hyper-Local Political Targeting

14y Rob Graham

Hyper-Local Political Targeting

How a candidate for Congress went over the top with misdirected online display advertising. Read More...

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The Rise of the Demand Side Platform
Data insights

The Rise of the Demand Side Platform

14y Rob Graham

The Rise of the Demand Side Platform

A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...

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The New Challenges of Digital Ad Buying and Selling
Data insights

The New Challenges of Digital Ad Buying and Selling

14y Rob Graham

The New Challenges of Digital Ad Buying and Sellin...

The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Read More...

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A Brief History of Digital Ad Buying and Selling
Data insights

A Brief History of Digital Ad Buying and Selling

14y Rob Graham

A Brief History of Digital Ad Buying and Selling

A look at how ad buying got to where it is today and where it's headed. First in a three-part series. Read More...

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Embracing Real-Time Attribution Models
Data insights

Embracing Real-Time Attribution Models

14y Rob Graham

Embracing Real-Time Attribution Models

How can we evaluate the touchpoints that a brand and a consumer make along a purchase path to determine how to divide the credit given for an acquisit...

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Looking For the Look-Alikes
Data insights

Looking For the Look-Alikes

14y Rob Graham

Looking For the Look-Alikes

Assuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...

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Negative Value Audience Targeting
Data insights

Negative Value Audience Targeting

14y Rob Graham

Negative Value Audience Targeting

Try ruling out consumers who would make a lousy candidate for your offer. Read More...

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Go, and Target No More?
Data insights

Go, and Target No More?

14y Rob Graham

Go, and Target No More?

Is the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies? Re...

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Predicting Future Behaviors
Data insights

Predicting Future Behaviors

14y Rob Graham

Predicting Future Behaviors

While predictive targeting is not an exact science, it still holds potential for marketers. Read More...

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