Besides moderating the ClickZ Forum for more than one year, Marcia Yudkin has had a long and distinguished career as a writer and marketing consultant. Her books include "Six Steps to Free Publicity," "Persuading on Paper," and just released by Maximum Press, "Internet Marketing for Less Than $500/Year." As a consultant, she works primarily with solo professionals and business owners, helping them gain the attention of their target markets through the creative, effective use of words.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.