Besides moderating the ClickZ Forum for more than one year, Marcia Yudkin has had a long and distinguished career as a writer and marketing consultant. Her books include "Six Steps to Free Publicity," "Persuading on Paper," and just released by Maximum Press, "Internet Marketing for Less Than $500/Year." As a consultant, she works primarily with solo professionals and business owners, helping them gain the attention of their target markets through the creative, effective use of words.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT