Trude Diamond, Ed.D., has been playing with people's heads for their own good for 30 years, during which time she has taken her work seriously and herself not so. She has been involved in e-biz since "push workflow" over the corporate WAN was a novel idea, and customers were allowed through the firewall for "self-fulfillment" (back in the days when that term meant direct catalog ordering, not e-porn). Her company, Diamond Write Inc., provides WBT and marketing solutions to clients in the local Chamber of Commerce Committee of 100 and out-of-towners ranging from the Inc. 500 to the Fortune 500. She reads Forbes and Fast Company. Draw your own conclusions.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT