Trude Diamond, Ed.D., has been playing with people's heads for their own good for 30 years, during which time she has taken her work seriously and herself not so. She has been involved in e-biz since "push workflow" over the corporate WAN was a novel idea, and customers were allowed through the firewall for "self-fulfillment" (back in the days when that term meant direct catalog ordering, not e-porn). Her company, Diamond Write Inc., provides WBT and marketing solutions to clients in the local Chamber of Commerce Committee of 100 and out-of-towners ranging from the Inc. 500 to the Fortune 500. She reads Forbes and Fast Company. Draw your own conclusions.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.