Trude Diamond, Ed.D., has been playing with people's heads for their own good for 30 years, during which time she has taken her work seriously and herself not so. She has been involved in e-biz since "push workflow" over the corporate WAN was a novel idea, and customers were allowed through the firewall for "self-fulfillment" (back in the days when that term meant direct catalog ordering, not e-porn). Her company, Diamond Write Inc., provides WBT and marketing solutions to clients in the local Chamber of Commerce Committee of 100 and out-of-towners ranging from the Inc. 500 to the Fortune 500. She reads Forbes and Fast Company. Draw your own conclusions.