Detlev Johnson is the supervisor of Search Engine Optimization (SEO) at Outrider, which optimizes client visibility on the major search engines and directories. He is also the Moderator of I-Search Digest, a free twice-weekly email discussion list on which over 8,000 subscribers discuss search engine optimization and directory enhancement techniques.
RECENT ARTICLES BY DETLEV JOHNSON AND SHARI THUROW
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.