Detlev Johnson is the supervisor of Search Engine Optimization (SEO) at Outrider, which optimizes client visibility on the major search engines and directories. He is also the Moderator of I-Search Digest, a free twice-weekly email discussion list on which over 8,000 subscribers discuss search engine optimization and directory enhancement techniques.
RECENT ARTICLES BY DETLEV JOHNSON AND SHARI THUROW
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT