Detlev Johnson and Shari Thurow

Detlev Johnson and Shari Thurow

Detlev Johnson is the supervisor of Search Engine Optimization (SEO) at Outrider, which optimizes client visibility on the major search engines and directories. He is also the Moderator of I-Search Digest, a free twice-weekly email discussion list on which over 8,000 subscribers discuss search engine optimization and directory enhancement techniques.

RECENT ARTICLES BY DETLEV JOHNSON AND SHARI THUROW

To Cloak or Not to Cloak

Jul 21, 2000 - In the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strategy... Comments

What to Look for in a Search Engine Optimization Specialist

Apr 13, 2000 - Search engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, site... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...