Players in the massively multiplayer virtual world will get a taste of the new hotel chain over a year before it opens its doors. Read More...
View articleToday's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...
View articleWhile PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient...
View articleA major brouhaha erupted last week over the undue influence of key PR firms like Burson-Marsteller and Porter Novelli on the media. Gene watched sophi...
View articleThe process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...
View articleThe Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...
View articleThe practice of PR and investor relations (IR) has changed forever. Over strong objections from the National Investor Relations Institute (NIRI) and t...
View articlePublic relations tends to breed confusion because it operates in both the stratospheric levels of corporate positioning and strategic marketing, and i...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articleIt may be treasonous to suggest the old way of doing PR is over. Yet that dark continent of e-zines and online newsletters is certain to change the pr...
View articleThere is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...
View articleThe difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleIf there's a defining parable for these speed-and-greed times, the recent Emulex PR fiasco has to be a contender. Now that the smoke's clearing, a mor...
View articleWhack-a-Flack is a nasty but funny little video game. But too much has happened to degrade the public relations profession in recent years for it to b...
View articleSuddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...
View articleAs a way to kick off your publicity campaign, the press release is dead. It's a casualty of the dot-com wars. You can lay it to rest alongside all tho...
View articleIf you're looking for some program ideas that are so basic, yet truly fresh, you're gonna love this Buzzie nominee. Off the beaten media trail, a Nash...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleThe best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...
View articleYou know what happened to the dinosaurs, right? They ate themselves out of existence or turned into parrots, or maybe a giant meteor raised a cloud of...
View articleAh, summertime... finally and fully here. Freed at last from the cold, rain, and mud, we head for the seashore, mountain streams and dreams of freedom...
View articleYou hear the phrase "Hot Silicon Valley PR agency" and what comes to mind? An agency putting together cutting-edge communications in new media for a h...
View articleSo, you just fired your PR agency... Maybe thinking about doing PR in-house? Here are a few tips. Calibrate your expectations. There's no silver bulle...
View articleAt a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleWhat a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and denia...
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