Starwood Launches New Hotel Brand in Second Life

Starwood Launches New Hotel Brand in Second Life

18y Zhenya Gene Senyak

Starwood Launches New Hotel Brand in Second Life

Players in the massively multiplayer virtual world will get a taste of the new hotel chain over a year before it opens its doors. Read More...

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The Short Ugly Truth About CRM

The Short Ugly Truth About CRM

23y Zhenya Gene Senyak

The Short Ugly Truth About CRM

Today's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...

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PR and Punching Pixels for President

PR and Punching Pixels for President

23y Zhenya Gene Senyak

PR and Punching Pixels for President

While PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient...

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Up in Smoke

Up in Smoke

23y Zhenya Gene Senyak

Up in Smoke

A major brouhaha erupted last week over the undue influence of key PR firms like Burson-Marsteller and Porter Novelli on the media. Gene watched sophi...

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Howard Hughes for President

Howard Hughes for President

23y Zhenya Gene Senyak

Howard Hughes for President

The process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...

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Shredding the Dow

Shredding the Dow

23y Zhenya Gene Senyak

Shredding the Dow

The Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...

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Full Disclosure...

Full Disclosure...

23y Zhenya Gene Senyak

Full Disclosure...

The practice of PR and investor relations (IR) has changed forever. Over strong objections from the National Investor Relations Institute (NIRI) and t...

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The Naked Emperor of Marketing

The Naked Emperor of Marketing

24y Zhenya Gene Senyak

The Naked Emperor of Marketing

Public relations tends to breed confusion because it operates in both the stratospheric levels of corporate positioning and strategic marketing, and i...

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Creative New Media PR 101

Creative New Media PR 101

24y Zhenya Gene Senyak

Creative New Media PR 101

PR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...

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Trailblazing PR's Newest Frontier

Trailblazing PR's Newest Frontier

24y Zhenya Gene Senyak

Trailblazing PR's Newest Frontier

It may be treasonous to suggest the old way of doing PR is over. Yet that dark continent of e-zines and online newsletters is certain to change the pr...

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Taking on the Biggest, Baddest Publicity Medium

Taking on the Biggest, Baddest Publicity Medium

24y Zhenya Gene Senyak

Taking on the Biggest, Baddest Publicity Medium

There is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...

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When PR Comes Skidding Round the Curve

When PR Comes Skidding Round the Curve

24y Zhenya Gene Senyak

When PR Comes Skidding Round the Curve

The difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...

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The Real Inside Traitor

The Real Inside Traitor

24y Zhenya Gene Senyak

The Real Inside Traitor

If there's a defining parable for these speed-and-greed times, the recent Emulex PR fiasco has to be a contender. Now that the smoke's clearing, a mor...

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Whack-a-Flack: Kicking a Dead Cow

Whack-a-Flack: Kicking a Dead Cow

24y Zhenya Gene Senyak

Whack-a-Flack: Kicking a Dead Cow

Whack-a-Flack is a nasty but funny little video game. But too much has happened to degrade the public relations profession in recent years for it to b...

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Deliverance

Deliverance

24y Zhenya Gene Senyak

Deliverance

Suddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...

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The Press Release Is Dead and Thriving

The Press Release Is Dead and Thriving

24y Zhenya Gene Senyak

The Press Release Is Dead and Thriving

As a way to kick off your publicity campaign, the press release is dead. It's a casualty of the dot-com wars. You can lay it to rest alongside all tho...

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Buzzie from Nashville: The Grand Ole oPRy

Buzzie from Nashville: The Grand Ole oPRy

24y Zhenya Gene Senyak

Buzzie from Nashville: The Grand Ole oPRy

If you're looking for some program ideas that are so basic, yet truly fresh, you're gonna love this Buzzie nominee. Off the beaten media trail, a Nash...

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The Complete Idiot's Guide to Public Relations Ethics

The Complete Idiot's Guide to Public Relations Ethics

24y Zhenya Gene Senyak

The Complete Idiot's Guide to Public Relations Eth...

We've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...

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Waiting for the Roto-Rooter Man

Waiting for the Roto-Rooter Man

24y Zhenya Gene Senyak

Waiting for the Roto-Rooter Man

The best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...

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What Dinosaurs Eat for Lunch

What Dinosaurs Eat for Lunch

24y Zhenya Gene Senyak

What Dinosaurs Eat for Lunch

You know what happened to the dinosaurs, right? They ate themselves out of existence or turned into parrots, or maybe a giant meteor raised a cloud of...

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In Praise of Independence

In Praise of Independence

24y Zhenya Gene Senyak

In Praise of Independence

Ah, summertime... finally and fully here. Freed at last from the cold, rain, and mud, we head for the seashore, mountain streams and dreams of freedom...

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When the Message Is the Medium

When the Message Is the Medium

24y Zhenya Gene Senyak

When the Message Is the Medium

You hear the phrase "Hot Silicon Valley PR agency" and what comes to mind? An agency putting together cutting-edge communications in new media for a h...

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Help! We Just Fired Our PR Firm...

Help! We Just Fired Our PR Firm...

24y Zhenya Gene Senyak

Help! We Just Fired Our PR Firm...

So, you just fired your PR agency... Maybe thinking about doing PR in-house? Here are a few tips. Calibrate your expectations. There's no silver bulle...

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The Buzzies -- And the Tools to Get You There

The Buzzies -- And the Tools to Get You There

24y Zhenya Gene Senyak

The Buzzies -- And the Tools to Get You There

At a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...

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Quick -- Send in the Clowns

Quick -- Send in the Clowns

24y Zhenya Gene Senyak

Quick -- Send in the Clowns

PR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...

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The Schizophrenic World of Public Relations

The Schizophrenic World of Public Relations

24y Zhenya Gene Senyak

The Schizophrenic World of Public Relations

Neither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...

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In Praise of Fl@cks

In Praise of Fl@cks

24y Zhenya Gene Senyak

In Praise of Fl@cks

What a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and denia...

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