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Bill McCloskey

Bill McCloskey

Bill McCloskey is the founder and chief evangelist for Email Data Source, a competitive intelligence resource for e-mail marketers. He was named one of online advertising's 50 most influential people by "Media" magazine and one of the 100 people to know by "BtoB Magazine." He's been a recognized pioneer in interactive advertising for over 10 years.

RECENT ARTICLES BY BILL MCCLOSKEY

Twitter and E-mail as a Media Channel

Nov 19, 2009 - The crossover of social media and e-mail as a marketing channel. And how Twitter can become the e-mail marketer's best tool. Comments

Times Are Changing for E-Mail Delivery

Nov 5, 2009 - ISPs are testing new techniques for deciding which e-mails should be delivered. Comments

Getting Social in E-Mail Marketing

Oct 22, 2009 - If people got as interested in forwarding e-mail subject lines as much as they do tweets, that could be a marketers dream come true. Comments

Double Opt-in, Redux

Oct 8, 2009 - Three lessons to learn when using double opt-in to confirm e-mail recipients. Comments

Delivery and Reach in the Office Supply Market

Sep 24, 2009 - The best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Comments

New Rules for E-Mail Marketers

Sep 10, 2009 - A new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives. Comments

E-Mail Versus Twitter

Aug 27, 2009 - Could Twitter replace e-mail as the supreme marketing vehicle? Comments

E-Mail Back-to-School Specials

Aug 13, 2009 - What's the best timing for your back-to-school e-mail campaign? Comments

Twitter Surpasses Facebook as Top Link in E-mail

Jul 30, 2009 - Still, why aren't more social media "mavens" including links to Twitter or Facebook in their e-mail marketing messages? Comments

How to Get New Prospects and Convert Them to Clients

Jul 16, 2009 - Once you gain prospects, how do you convert them to clients and subscribers through e-mail marketing? Comments

Time to Invest in E-mail

Jul 2, 2009 - E-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin. Comments

Building E-Mail Strategy With Free Competitive Intelligence

Jun 18, 2009 - A well thought-out e-mail strategy is a vital part of any traffic-driving effort. Competitive intelligence through free data sources can help build... Comments

Is E-Mail Marketing a $12 Billion Industry?

Jun 4, 2009 - A debate over the sector's size could potentially result in better e-mail experiences for consumers. Here's why. Comments

Video in E-mail

May 21, 2009 - Though technology has improved, marketers still should be aware of issues when embedding video in e-mail messages. Comments

Canada's Anti-Spam Bill Would Put a Chill on B2B E-Mail

May 7, 2009 - What works for consumers doesn't always work for business. Comments

Avoid Poisoning the Marketing Channels

Apr 23, 2009 - And don't try to sell me Blue Green Algae either. Comments

Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?

Mar 26, 2009 - When evaluating an e-mail service provider, be sure to ask what neighborhood you'll be placed in. One bad apple could spoil the whole barrel. Comments

Are You Really, Really Sure?

Feb 12, 2009 - Why double opt-in, once a best practice, no longer makes sense in e-mail marketing. Comments

Something Phishy's Going On

Jan 29, 2009 - Flagging a new twist on an old scam and decoding mystery text in spam. Comments

When to Take the Low Road

Jan 15, 2009 - Respectable e-mail marketers could learn from the folks who promote payday loans, herbal remedies, and get-rich-quick schemes. Comments

iTV: Boon or Bane?

Jul 3, 2001 - A report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Comments

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