Newell Wright

Newell Wright

Newell Wright is an Associate Professor and the Wampler-Longacre Professor of Marketing at James Madison University. He recently received the DMEF Distinguished Teaching Award for his courses on Internet Marketing and Database Marketing at James Madison University.

RECENT ARTICLES BY NEWELL WRIGHT

Thinking Outside the (Wireless) Box

Aug 13, 2001 - PDAs, pagers, and cell phones. That's what we mean when we discuss wireless advertising, or m-commerce, right? But stop for a moment: Why does it have... Comments

French Lessons

Apr 20, 2001 - What can France teach online marketers about good customer service? Beaucoup. Because database marketing means some customers are more valuable than... Comments

The Keys to a Good Search Engine Positioning Strategy

Apr 4, 2001 - How do you know your search engine optimization campaign is a winner? According to Newell, generate compelling and useful keywords and key phrases... Comments

Blaze of Dot-com Layoffs Likely to Increase, Study Says

Oct 24, 2000 - In a study released Monday, Challenger Gray said the total number of job cuts since December 1999 was 22,267. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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