Newell Wright

Newell Wright

Newell Wright is an Associate Professor and the Wampler-Longacre Professor of Marketing at James Madison University. He recently received the DMEF Distinguished Teaching Award for his courses on Internet Marketing and Database Marketing at James Madison University.


Thinking Outside the (Wireless) Box

Aug 13, 2001 - PDAs, pagers, and cell phones. That's what we mean when we discuss wireless advertising, or m-commerce, right? But stop for a moment: Why does it have... Comments

French Lessons

Apr 20, 2001 - What can France teach online marketers about good customer service? Beaucoup. Because database marketing means some customers are more valuable than... Comments

The Keys to a Good Search Engine Positioning Strategy

Apr 4, 2001 - How do you know your search engine optimization campaign is a winner? According to Newell, generate compelling and useful keywords and key phrases... Comments

Blaze of Dot-com Layoffs Likely to Increase, Study Says

Oct 24, 2000 - In a study released Monday, Challenger Gray said the total number of job cuts since December 1999 was 22,267. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...