Heidi Anderson

Heidi Anderson

Heidi is a freelance writer who covers the Internet for both consumers and businesses. She's a former editor of the E-mail Publishing Resource Center and coauthor of "Sometimes the Messenger Should Be Shot: Building a Spam-Free E-mail Marketing Program." Her work also appears in Smart Computing, PC Novice, What's Working Online, and Editor & Publisher.

RECENT ARTICLES BY HEIDI ANDERSON

Get Right with AOL, Part 2

Oct 28, 2004 - Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles... Comments

Get Right With AOL, Part 1

Oct 14, 2004 - Delivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles. Comments

What Does a Switch to E-Mail Mean to the Bottom Line?

Sep 30, 2004 - How one nonprofit halved its communications budget when it switched from snail mail to e-mail. Comments

Do E-Mail Coupons Really Work?

Sep 16, 2004 - A duck, a newsletter, some surprising results. Comments

It’s All About the List

Sep 2, 2004 - After six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Comments

Conducting a Dialogue

Aug 19, 2004 - National Semiconductor's successful strategy to engage and convert Web site visitors. Comments

Cheetah Chatter: A Wildlife Newsletter Grows Up

Aug 5, 2004 - How low-budget operations can create viable e-mail newsletters. Comments

Driving Traffic (Literally) to Brazilian Petrol Stations

Jul 22, 2004 - A Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Comments

Create Loyal Customers by Building a Community, Part 2

Jul 8, 2004 - How an Indian beer company used e-mail to create a branded community. Series conclusion. Comments

Create Loyal Customers by Building a Community, Part 1

Jun 24, 2004 - How an Indian beer company used e-mail to create a branded community. Comments

Small List, Big Stakes: An Aussie Case Study

Jun 10, 2004 - Car importer VDC extracts big results from a small mailing list. Comments

Fun @work: Viral Marketing for the Office

May 27, 2004 - Serious savings, fun campaign: A fairly staid company uses entertainment to find prospects and lower ad costs. Comments

How to Do an E-Newsletter Really, Really Well

May 13, 2004 - From presentation to navigation to personalization, HP’s e-newsletter is done right. Comments

Making Customers Care

Apr 29, 2004 - An organic dairy’s newsletter inspired customers to take political action. Comments

Growing Your E-Mail List, Part 2: Retention

Apr 15, 2004 - How Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Comments

Growing Your E-Mail List, Part 1: Acquisition

Apr 1, 2004 - Drive visitors to your site and keep them looking forward to your e-mail messages. Comments

The Little E-Newsletter That Could

Mar 18, 2004 - Can a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that. Comments

Gourmet Retailer, Gourmand E-Mail List

Mar 4, 2004 - How an online retailer grew its e-mail list 20 percent in only five months. Comments

Plain Text to Deep Data

Feb 19, 2004 - A grocer's e-newsletter evolution. Comments

Getting Through to AOL

Feb 5, 2004 - Tower Records' campaign had one goal: to get its e-mail delivered to AOL subscribers. Comments

The Zoo's News

Jan 22, 2004 - How one nonprofit runs a successful e-newsletter on a shoestring budget. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...