Heidi Anderson

Heidi Anderson

Heidi is a freelance writer who covers the Internet for both consumers and businesses. She's a former editor of the E-mail Publishing Resource Center and coauthor of "Sometimes the Messenger Should Be Shot: Building a Spam-Free E-mail Marketing Program." Her work also appears in Smart Computing, PC Novice, What's Working Online, and Editor & Publisher.

RECENT ARTICLES BY HEIDI ANDERSON

Get Right with AOL, Part 2

Oct 28, 2004 - Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles... Comments

Get Right With AOL, Part 1

Oct 14, 2004 - Delivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles. Comments

What Does a Switch to E-Mail Mean to the Bottom Line?

Sep 30, 2004 - How one nonprofit halved its communications budget when it switched from snail mail to e-mail. Comments

Do E-Mail Coupons Really Work?

Sep 16, 2004 - A duck, a newsletter, some surprising results. Comments

It’s All About the List

Sep 2, 2004 - After six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Comments

Conducting a Dialogue

Aug 19, 2004 - National Semiconductor's successful strategy to engage and convert Web site visitors. Comments

Cheetah Chatter: A Wildlife Newsletter Grows Up

Aug 5, 2004 - How low-budget operations can create viable e-mail newsletters. Comments

Driving Traffic (Literally) to Brazilian Petrol Stations

Jul 22, 2004 - A Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations. Comments

Create Loyal Customers by Building a Community, Part 2

Jul 8, 2004 - How an Indian beer company used e-mail to create a branded community. Series conclusion. Comments

Create Loyal Customers by Building a Community, Part 1

Jun 24, 2004 - How an Indian beer company used e-mail to create a branded community. Comments

Small List, Big Stakes: An Aussie Case Study

Jun 10, 2004 - Car importer VDC extracts big results from a small mailing list. Comments

Fun @work: Viral Marketing for the Office

May 27, 2004 - Serious savings, fun campaign: A fairly staid company uses entertainment to find prospects and lower ad costs. Comments

How to Do an E-Newsletter Really, Really Well

May 13, 2004 - From presentation to navigation to personalization, HP’s e-newsletter is done right. Comments

Making Customers Care

Apr 29, 2004 - An organic dairy’s newsletter inspired customers to take political action. Comments

Growing Your E-Mail List, Part 2: Retention

Apr 15, 2004 - How Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Comments

Growing Your E-Mail List, Part 1: Acquisition

Apr 1, 2004 - Drive visitors to your site and keep them looking forward to your e-mail messages. Comments

The Little E-Newsletter That Could

Mar 18, 2004 - Can a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that. Comments

Gourmet Retailer, Gourmand E-Mail List

Mar 4, 2004 - How an online retailer grew its e-mail list 20 percent in only five months. Comments

Plain Text to Deep Data

Feb 19, 2004 - A grocer's e-newsletter evolution. Comments

Getting Through to AOL

Feb 5, 2004 - Tower Records' campaign had one goal: to get its e-mail delivered to AOL subscribers. Comments

The Zoo's News

Jan 22, 2004 - How one nonprofit runs a successful e-newsletter on a shoestring budget. Comments

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