Heidi Anderson
Heidi is a freelance writer who covers the Internet for both consumers and businesses. She's a former editor of the E-mail Publishing Resource Center and coauthor of "Sometimes the Messenger Should Be Shot: Building a Spam-Free E-mail Marketing Program." Her work also appears in Smart Computing, PC Novice, What's Working Online, and Editor & Publisher.
RECENT ARTICLES BY HEIDI ANDERSON
Oct 28, 2004 -
Delivering e-mail to AOL subscribers has always been tricky. Second of a series of case studies examining how real-life mailers get around the hurdles...
Oct 14, 2004 -
Delivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles.
Sep 30, 2004 -
How one nonprofit halved its communications budget when it switched from snail mail to e-mail.
Sep 16, 2004 -
A duck, a newsletter, some surprising results.
Sep 2, 2004 -
After six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element.
Aug 19, 2004 -
National Semiconductor's successful strategy to engage and convert Web site visitors.
Aug 5, 2004 -
How low-budget operations can create viable e-mail newsletters.
Jul 22, 2004 -
A Brazilian oil company pits e-mail against direct mail to drive motorists to its gas stations.
Jul 8, 2004 -
How an Indian beer company used e-mail to create a branded community. Series conclusion.
Jun 24, 2004 -
How an Indian beer company used e-mail to create a branded community.
Jun 10, 2004 -
Car importer VDC extracts big results from a small mailing list.
May 27, 2004 -
Serious savings, fun campaign: A fairly staid company uses entertainment to find prospects and lower ad costs.
May 13, 2004 -
From presentation to navigation to personalization, HP’s e-newsletter is done right.
Apr 29, 2004 -
An organic dairy’s newsletter inspired customers to take political action.
Apr 15, 2004 -
How Philosophy drives visitors to its site and keeps them looking forward to e-mail messages.
Apr 1, 2004 -
Drive visitors to your site and keep them looking forward to your e-mail messages.
Mar 18, 2004 -
Can a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that.
Mar 4, 2004 -
How an online retailer grew its e-mail list 20 percent in only five months.
Feb 19, 2004 -
A grocer's e-newsletter evolution.
Feb 5, 2004 -
Tower Records' campaign had one goal: to get its e-mail delivered to AOL subscribers.
Jan 22, 2004 -
How one nonprofit runs a successful e-newsletter on a shoestring budget.