Roy Weiss is the EVP of Sales & Marketing of PennMedia.com, the largest network of newsletters delivered via email, with more than 50 million opt-in subscribers to more than 900 different newsletters. All newsletters are free to subscribers and subsidized through advertisements inserted into the content. The company was formed in 1998 to create a direct-marketing solution for advertisers seeking great ROI. Advertisers include AT&T, Chase, Columbia House, Dell, Doubleday, Fidelity, Hewlett-Packard, Office Depot, and Xerox.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT