Roy Weiss is the EVP of Sales & Marketing of PennMedia.com, the largest network of newsletters delivered via email, with more than 50 million opt-in subscribers to more than 900 different newsletters. All newsletters are free to subscribers and subsidized through advertisements inserted into the content. The company was formed in 1998 to create a direct-marketing solution for advertisers seeking great ROI. Advertisers include AT&T, Chase, Columbia House, Dell, Doubleday, Fidelity, Hewlett-Packard, Office Depot, and Xerox.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.