Roy Weiss

Roy Weiss

Roy Weiss is the EVP of Sales & Marketing of PennMedia.com, the largest network of newsletters delivered via email, with more than 50 million opt-in subscribers to more than 900 different newsletters. All newsletters are free to subscribers and subsidized through advertisements inserted into the content. The company was formed in 1998 to create a direct-marketing solution for advertisers seeking great ROI. Advertisers include AT&T, Chase, Columbia House, Dell, Doubleday, Fidelity, Hewlett-Packard, Office Depot, and Xerox.

RECENT ARTICLES BY ROY WEISS

Time to Put the Banner Down

Jan 17, 2001 - Have you heard about how they catch monkeys in Thailand? You just can't get around the laws of physics, even in a web-centric virtual world. So don... Comments

Manifest Destiny

Apr 18, 2000 - The news that AOL bought Time/Warner caught a lot of people off-guard. After all, Time/Warner is big, TENS of millions of customers, a major studio... Comments

Behavior Trumps Demographics

Feb 9, 2000 - Flashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desires... Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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