Roy Weiss is the EVP of Sales & Marketing of PennMedia.com, the largest network of newsletters delivered via email, with more than 50 million opt-in subscribers to more than 900 different newsletters. All newsletters are free to subscribers and subsidized through advertisements inserted into the content. The company was formed in 1998 to create a direct-marketing solution for advertisers seeking great ROI. Advertisers include AT&T, Chase, Columbia House, Dell, Doubleday, Fidelity, Hewlett-Packard, Office Depot, and Xerox.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT