Roy Weiss is the EVP of Sales & Marketing of PennMedia.com, the largest network of newsletters delivered via email, with more than 50 million opt-in subscribers to more than 900 different newsletters. All newsletters are free to subscribers and subsidized through advertisements inserted into the content. The company was formed in 1998 to create a direct-marketing solution for advertisers seeking great ROI. Advertisers include AT&T, Chase, Columbia House, Dell, Doubleday, Fidelity, Hewlett-Packard, Office Depot, and Xerox.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.