Marketing News & Expert Advice
Shawn Collins is a Co-Founder of the Affiliate Summit conference, Co-Editor-in-Chief of FeedFront Magazine, and has been an affiliate marketer since 1997.
Jun 14, 2002 -
'Dead' affiliates may only be sleeping. How to revive active participation in your program.
May 17, 2002 -
In affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it.
Aug 24, 2001 -
Ever think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with...
Aug 10, 2001 -
Are affiliate managers planning to fail or just failing toplan? Find out why some simple time management tips cantranslate into a lot of longevity for...
Jul 27, 2001 -
The problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visits...
Jul 13, 2001 -
Imagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivable...
Jun 29, 2001 -
Shawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affiliates...
Jun 15, 2001 -
Although a number of decisions must be made when launching an affiliate program, the choice of an affiliate solution is one that must be given much...
Jun 1, 2001 -
Many affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come...
May 18, 2001 -
There are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just...
May 4, 2001 -
What do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an affiliate...
Apr 20, 2001 -
Now that you know how to identify the faces of affiliate fraud, what are you doing to checkmate these cheaters? Take a little more of Shawn's sage advice...
Apr 6, 2001 -
Not only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily...
Mar 23, 2001 -
Are you still searching for suggestions on how to maximize your affiliate programs? Well, Shawn's back with more advice on how to spice things up and...
Mar 9, 2001 -
Are you interested in maximizing your affiliate channel, but not sure how to improve the active rate of your program? With some advice from Shawn, you...
Feb 23, 2001 -
Being an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier.
Feb 9, 2001 -
Are affiliate managers planning to fail or just failing to plan? Find out why some simple time management tips can translate into a lot of longevity...
Jan 26, 2001 -
If an affiliate program were launched yet never promoted, would anybody join it? Find out why Shawn believes sometimes you've got to knock affiliates...
Jan 12, 2001 -
Do you truly know enough about the dynamics of affiliate marketing to be a great teacher? Maybe it's time to find out.
Dec 29, 2000 -
Shawn gathers 2001 resolutions and expectations from some of the leading voices in the industry as we teeter on the brink of an economic recession.
Dec 15, 2000 -
Listen, if it were easy to run a great program, everybody would be doing it. Here's more on what affiliates marketers are thinking.
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