Basic Web site improvements would serve e-tailers a whole lot more than personalized offers and recommendations, according to a study. Read More...
View articleBest known for its Q&A format, the search firm improves search tools and processing speed to wean users off their Google habit. Read More...
View articleMuch of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleIf you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleThe tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...
View articleWhat’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...
View articleBuilding a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleGet relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...
View articleShe threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleClick here to get this. Submit there to get that. Gimme something NOW. Many Web users expect instant gratification and have short attention spans. So ...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleThey look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleOne thing that's sure to make an email message stand out is groundbreaking, eye-popping creative. Kim tells you how to propel your thinking into creat...
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