Personalization Not the Secret to E-Commerce

Personalization Not the Secret to E-Commerce

20y Kim MacPherson

Personalization Not the Secret to E-Commerce

Basic Web site improvements would serve e-tailers a whole lot more than personalized offers and recommendations, according to a study. Read More...

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Upgraded Ask.com Seeks Everyday Searchers

Upgraded Ask.com Seeks Everyday Searchers

21y Kim MacPherson

Upgraded Ask.com Seeks Everyday Searchers

Best known for its Q&A format, the search firm improves search tools and processing speed to wean users off their Google habit. Read More...

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Reach the Readers -- and the Skimmers

Reach the Readers -- and the Skimmers

23y Kim MacPherson

Reach the Readers -- and the Skimmers

Much of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...

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It All Began With a Little Cheesecake

It All Began With a Little Cheesecake

23y Kim MacPherson

It All Began With a Little Cheesecake

This is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...

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The Forest and the Trees

The Forest and the Trees

23y Kim MacPherson

The Forest and the Trees

If you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...

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Growing a List With Greetings and Sweeps

Growing a List With Greetings and Sweeps

23y Kim MacPherson

Growing a List With Greetings and Sweeps

Develop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...

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Tests Only an Internet Marketer Could Love

Tests Only an Internet Marketer Could Love

23y Kim MacPherson

Tests Only an Internet Marketer Could Love

Why not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...

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The Weakest -- and the Strongest -- Link

The Weakest -- and the Strongest -- Link

23y Kim MacPherson

The Weakest -- and the Strongest -- Link

When links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...

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Time to Clean Up the Neighborhood

Time to Clean Up the Neighborhood

23y Kim MacPherson

Time to Clean Up the Neighborhood

You're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...

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Time to Outsource?

Time to Outsource?

23y Kim MacPherson

Time to Outsource?

"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...

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Fresh Ideas

Fresh Ideas

23y Kim MacPherson

Fresh Ideas

The tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...

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Pump Up the Volume With Copy That Sells

Pump Up the Volume With Copy That Sells

23y Kim MacPherson

Pump Up the Volume With Copy That Sells

What’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...

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The Value of a Lifetime

The Value of a Lifetime

23y Kim MacPherson

The Value of a Lifetime

Building a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...

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The Name of the Game

The Name of the Game

23y Kim MacPherson

The Name of the Game

Sometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...

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HTML Versus Text: The Saga Continues

HTML Versus Text: The Saga Continues

23y Kim MacPherson

HTML Versus Text: The Saga Continues

So HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...

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It IS a Small World, After All

It IS a Small World, After All

23y Kim MacPherson

It IS a Small World, After All

Yes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...

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Database Marketing 101: Part 3

Database Marketing 101: Part 3

23y Kim MacPherson

Database Marketing 101: Part 3

Now that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...

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Database Marketing 101: Part 2

Database Marketing 101: Part 2

23y Kim MacPherson

Database Marketing 101: Part 2

Sure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...

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Database Marketing 101: Part 1

Database Marketing 101: Part 1

23y Kim MacPherson

Database Marketing 101: Part 1

Get relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...

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Strategies for Achieving Momentum: Part 2

Strategies for Achieving Momentum: Part 2

23y Kim MacPherson

Strategies for Achieving Momentum: Part 2

She threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...

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Strategies for Achieving Momentum

Strategies for Achieving Momentum

23y Kim MacPherson

Strategies for Achieving Momentum

A sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...

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Reaching the Wired and the Restless

Reaching the Wired and the Restless

23y Kim MacPherson

Reaching the Wired and the Restless

Click here to get this. Submit there to get that. Gimme something NOW. Many Web users expect instant gratification and have short attention spans. So ...

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CRM: Creating Relationships on the Fly

CRM: Creating Relationships on the Fly

23y Kim MacPherson

CRM: Creating Relationships on the Fly

Those who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...

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Waking the Email Dead

Waking the Email Dead

23y Kim MacPherson

Waking the Email Dead

They look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...

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Calculating the Carrot

Calculating the Carrot

23y Kim MacPherson

Calculating the Carrot

Reaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...

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Back to Basics 2001

Back to Basics 2001

23y Kim MacPherson

Back to Basics 2001

With all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...

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Let Your Creative Juices Flow

Let Your Creative Juices Flow

23y Kim MacPherson

Let Your Creative Juices Flow

One thing that's sure to make an email message stand out is groundbreaking, eye-popping creative. Kim tells you how to propel your thinking into creat...

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