Looking Into LookSmart

Looking Into LookSmart

22y Paul J. Bruemmer

Looking Into LookSmart

LookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...

View article
Lycos: Weaving a New Web

Lycos: Weaving a New Web

22y Paul J. Bruemmer

Lycos: Weaving a New Web

A preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...

View article
An Eye on Third-Generation Search

An Eye on Third-Generation Search

22y Paul J. Bruemmer

An Eye on Third-Generation Search

AltaVista's philosophy going forward. Read More

View article
Get the latest analysis and reports delivered to your inbox daily
Defining Search Technology

Defining Search Technology

22y Paul J. Bruemmer

Defining Search Technology

In this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...

View article
FAST and Fresh

FAST and Fresh

22y Paul J. Bruemmer

FAST and Fresh

In his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...

View article
Meta-Search Engines

Meta-Search Engines

22y Paul J. Bruemmer

Meta-Search Engines

Rank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...

View article
SEO and the Web Site Design Process

SEO and the Web Site Design Process

22y Paul J. Bruemmer

SEO and the Web Site Design Process

So, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...

View article
Surviving in Today's Search World

Surviving in Today's Search World

22y Paul J. Bruemmer

Surviving in Today's Search World

The state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...

View article
Search Engine Optimization for Everyone

Search Engine Optimization for Everyone

22y Paul J. Bruemmer

Search Engine Optimization for Everyone

A well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...

View article
Selecting a Reputable SEO Provider

Selecting a Reputable SEO Provider

22y Paul J. Bruemmer

Selecting a Reputable SEO Provider

What do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...

View article
Understanding the Power of Search Engine Marketing

Understanding the Power of Search Engine Marketing

22y Paul J. Bruemmer

Understanding the Power of Search Engine Marketing

If you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...

View article
New Yahoo! Formula Requires Different Optimizing Strategies

New Yahoo! Formula Requires Different Optimizing Strategies

23y Paul J. Bruemmer

New Yahoo! Formula Requires Different Optimizing S...

Yahoo! has announced significant changes in the way the directory will display and rank its listings -- changes with implications for users and optimi...

View article
The Road to Link Popularity

The Road to Link Popularity

23y Paul J. Bruemmer

The Road to Link Popularity

More and more search engines are using link popularity as a ranking criterion. How do you determine your link popularity, and what can you do with tha...

View article
Yahoo! Ups the Ante

Yahoo! Ups the Ante

23y Paul J. Bruemmer

Yahoo! Ups the Ante

Getting good positioning in Yahoo! can bring more traffic to your site than all other search engines combined. A Yahoo! listing also helps improve you...

View article
Make Way for the Deep Crawl

Make Way for the Deep Crawl

23y Paul J. Bruemmer

Make Way for the Deep Crawl

The "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...

View article
GiveYourself a Little More Reach

GiveYourself a Little More Reach

23y Paul J. Bruemmer

GiveYourself a Little More Reach

It's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...

View article
Dominate the Search Engines for the Price of a Happy Meal

Dominate the Search Engines for the Price of a Happy Meal

23y Paul J. Bruemmer

Dominate the Search Engines for the Price of a Hap...

Paul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...

View article
Optimizing for International Search Engines: Part 2

Optimizing for International Search Engines: Part 2

23y Paul J. Bruemmer

Optimizing for International Search Engines: Part ...

In response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...

View article
Optimizing for International Search Engines

Optimizing for International Search Engines

23y Paul J. Bruemmer

Optimizing for International Search Engines

Non-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...

View article
New Directions in Optimizing Page Content

New Directions in Optimizing Page Content

23y Paul J. Bruemmer

New Directions in Optimizing Page Content

Last time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...

View article
Things Are A-Changin' in the Search Engine World

Things Are A-Changin' in the Search Engine World

23y Paul J. Bruemmer

Things Are A-Changin' in the Search Engine World

What does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...

View article
SEO Grab Bag

SEO Grab Bag

23y Paul J. Bruemmer

SEO Grab Bag

The major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...

View article
Seeding the Engines: Part 2

Seeding the Engines: Part 2

23y Paul J. Bruemmer

Seeding the Engines: Part 2

A search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...

View article
Seeding the Engines: Part 1

Seeding the Engines: Part 1

23y Paul J. Bruemmer

Seeding the Engines: Part 1

Have you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...

View article
AltaVista: Ready for Takeoff

AltaVista: Ready for Takeoff

23y Paul J. Bruemmer

AltaVista: Ready for Takeoff

With all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...

View article
The Viability of Search Engine Traffic: Proof in Numbers

The Viability of Search Engine Traffic: Proof in Numbers

23y Paul J. Bruemmer

The Viability of Search Engine Traffic: Proof in N...

Is it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...

View article
NeoPlanet Lays Off 40% its Staff

NeoPlanet Lays Off 40% its Staff

23y Paul J. Bruemmer

NeoPlanet Lays Off 40% its Staff

Tempe, Ariz.-based browsers company cuts employees and switches business model. Read More...

View article
1 2 3