LookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...
View articleA preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...
View articleIn this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...
View articleIn his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...
View articleRank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleYahoo! has announced significant changes in the way the directory will display and rank its listings -- changes with implications for users and optimi...
View articleMore and more search engines are using link popularity as a ranking criterion. How do you determine your link popularity, and what can you do with tha...
View articleGetting good positioning in Yahoo! can bring more traffic to your site than all other search engines combined. A Yahoo! listing also helps improve you...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleIt's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...
View articlePaul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...
View articleIn response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleNon-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...
View articleLast time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articleThe major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...
View articleA search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...
View articleHave you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...
View articleWith all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...
View articleIs it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...
View articleTempe, Ariz.-based browsers company cuts employees and switches business model. Read More...
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