Jeremy Lockhorn

Jeremy Lockhorn

Director, Emerging Media

Razorfish

Razorfish

Jeremy Lockhorn leads the emerging media practice (EMP) at Razorfish. The team functions as a think-tank on new technologies and next-generation media, and operates as an extension of current client teams. EMP is focused on driving groundbreaking marketing solutions for clients. Jeremy is a filter, consultant, and catalyst for innovation - helping clients and internal teams to understand, evaluate, and roll out strategic pilot programs while reinventing marketing strategies to leverage the power of emerging media. Jeremy joined the agency in 1997 and is currently based in Seattle, WA. His Twitter handle is @newmediageek.

RECENT ARTICLES BY JEREMY LOCKHORN

The Dreaded GRP

Aug 20, 2012 - It's time to make peace with the fact that adopting the GRP for digital video is a critical step toward evolving the metric. Comments

Live TV Flight

May 3, 2012 - Choice, control, and general on-demand access are becoming the expectation rather than the exception. Comments

5 Trends Shaping the Mobile Market

Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments

Converged TV: 8 Predictions

Jan 9, 2012 - As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Comments

The Art of Mobile Multitasking

Dec 12, 2011 - What are consumers doing on their mobile devices while watching TV? Comments

Thank You, Steve

Oct 17, 2011 - One of the most rewarding and inspiring moments of my career came from one word. Comments

Is TV Addressability DOA?

Aug 22, 2011 - Three complications that arise from addressable TV and what to do about it. Comments

Microsoft Kinect: A Massively Disruptive Platform

Jul 25, 2011 - Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more. Comments

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

Jun 27, 2011 - Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Comments

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments

The Expectation Epidemic

Apr 4, 2011 - Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Comments

The Missed Opportunity With Mobile

Mar 7, 2011 - Focusing entirely on the "out and about" consumer misses a significant opportunity. Comments

CES 2011 Highlights

Jan 10, 2011 - A look at two trends that have significant implications for marketers. Comments

Can Digital Save OOH?

Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments

disney

Wicked Cool DOOH: 6 Examples

Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming... Comments

6 Reasons Why Retailers Must Adopt Mobile Marketing

Aug 24, 2010 - Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Comments

5 Ways to Put Video to Work for Your Brand

Jul 27, 2010 - Important lessons to be learned when planning a social video strategy. Comments

Digitalization of Grocery Shopping

Jun 1, 2010 - Four examples of how mobile apps and devices are changing the way we shop. Comments

Digitalization of Retail

May 4, 2010 - A look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Comments

CTIA 2010: Innovations in Mobile

Apr 6, 2010 - Faster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Comments

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