RECENT ARTICLES BY JEREMY LOCKHORN

The Dreaded GRP

Aug 20, 2012 - It's time to make peace with the fact that adopting the GRP for digital video is a critical step toward evolving the metric. Comments

Live TV Flight

May 3, 2012 - Choice, control, and general on-demand access are becoming the expectation rather than the exception. Comments

5 Trends Shaping the Mobile Market

Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments

Converged TV: 8 Predictions

Jan 9, 2012 - As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Comments

The Art of Mobile Multitasking

Dec 12, 2011 - What are consumers doing on their mobile devices while watching TV? Comments

Thank You, Steve

Oct 17, 2011 - One of the most rewarding and inspiring moments of my career came from one word. Comments

Is TV Addressability DOA?

Aug 22, 2011 - Three complications that arise from addressable TV and what to do about it. Comments

Microsoft Kinect: A Massively Disruptive Platform

Jul 25, 2011 - Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more. Comments

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

Jun 27, 2011 - Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Comments

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments

The Expectation Epidemic

Apr 4, 2011 - Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Comments

The Missed Opportunity With Mobile

Mar 7, 2011 - Focusing entirely on the "out and about" consumer misses a significant opportunity. Comments

CES 2011 Highlights

Jan 10, 2011 - A look at two trends that have significant implications for marketers. Comments

Can Digital Save OOH?

Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments

disney

Wicked Cool DOOH: 6 Examples

Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming... Comments

6 Reasons Why Retailers Must Adopt Mobile Marketing

Aug 24, 2010 - Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Comments

5 Ways to Put Video to Work for Your Brand

Jul 27, 2010 - Important lessons to be learned when planning a social video strategy. Comments

Digitalization of Grocery Shopping

Jun 1, 2010 - Four examples of how mobile apps and devices are changing the way we shop. Comments

Digitalization of Retail

May 4, 2010 - A look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Comments

CTIA 2010: Innovations in Mobile

Apr 6, 2010 - Faster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Comments

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