Too little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleDynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Read More...
View articleBefore our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media curr...
View articleJim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what sho...
View articleJim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what sho...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
View articleWhen you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, bre...
View articleThere's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Read More...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleAmericans are going to work to do their jobs, drink their coffee, and take their kids to school. Most of the country is getting back into the swing of...
View articleNow is the time to be close to the ones you love. Our comfort comes when we are in each other's presence, feeling what we are feeling and doing it tog...
View articleSo, why is it that no one is listening? You've read all of the press releases. You've seen all the subject lines in emails from the plethora of discus...
View articleThough the macroeconomic environment, in defiance of physical possibilities, continues to both suck and blow, it looks like some of the digital powerh...
View articlePeer interaction that promotes the free exchange of ideas. People from one segment of an industry together with folks from other segments. An environm...
View articleDespite all the studies, why are so many advertisers still reluctant to use the digital medium as a tool for any kind of marketing save direct respons...
View articleDuring advertising's season of still and empty waters, all people in the industry, with all of their varying skill sets, need to get together and star...
View articleThere is no doubt that buyers as well as sellers are experiencing some hard times. The market is softer than a microwaved gummy bear. How should buyer...
View articleThey have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you a...
View articleSeveral pieces of recently released research show that online advertising can indeed have a significant impact on traditional branding metrics. The bo...
View articleOur job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But ...
View articleTechnical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...
View articleThere has been talk among the ranks of agencies, pundits, top media sales brass, and industry wonks about the need for true integration of media and m...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View articleFirst there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude,...
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