Just-in-Time Marketing

Just-in-Time Marketing

23y Michelle Ellis

Just-in-Time Marketing

Your time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic position...

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Audio Web Portals: The Ultimate Re-gift

Audio Web Portals: The Ultimate Re-gift

23y Michelle Ellis

Audio Web Portals: The Ultimate Re-gift

Don't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers....

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Get a Life, Publishers: The Internet Is Measurable

Get a Life, Publishers: The Internet Is Measurable

23y Michelle Ellis

Get a Life, Publishers: The Internet Is Measurable

Online sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standar...

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What to Know About a Site Before the Buy

What to Know About a Site Before the Buy

24y Michelle Ellis

What to Know About a Site Before the Buy

Knowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...

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Start-Ups: Round 2

Start-Ups: Round 2

24y Michelle Ellis

Start-Ups: Round 2

The bell has rung, and the competitors are moving to their appropriate corners. Round 1: Start-up versus market is over. Round 2 begins with a new bre...

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Move Over, Ad Man, You've Got Company

Move Over, Ad Man, You've Got Company

24y Michelle Ellis

Move Over, Ad Man, You've Got Company

Back in the good old days, an advertising agency was the quintessential revolving door enterprise, with people coming and going all the time as they m...

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Barter: The Name of the New E-Media Game

Barter: The Name of the New E-Media Game

24y Michelle Ellis

Barter: The Name of the New E-Media Game

The name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...

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Dotty E. Nuff-Sunn

Dotty E. Nuff-Sunn

24y Michelle Ellis

Dotty E. Nuff-Sunn

Dotty E. Nuff-Sunn has this great big wall-to-wall National Geographic map of the United States in her living room with about 30 dots plotted on it. S...

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Webcasting: A Sales Tool

Webcasting: A Sales Tool

24y Michelle Ellis

Webcasting: A Sales Tool

We often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of usin...

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Confessions Of A Wired Junkie

Confessions Of A Wired Junkie

24y Michelle Ellis

Confessions Of A Wired Junkie

Michelle's in a 12-step program. She's addicted to computers, cellular phones, handheld organizers, email, electronic address books. You name it, she'...

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Strategic Advertising On A Dot Com Budget

Strategic Advertising On A Dot Com Budget

25y Michelle Ellis

Strategic Advertising On A Dot Com Budget

Most consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...

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More Than Lip Service

More Than Lip Service

25y Michelle Ellis

More Than Lip Service

It costs less to keep satisfied customers than to get new ones. Good customer service isn't easy to pull off, but it deserves more than lip service. I...

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Marketer's Mantra: Obsolete Thyself!

Marketer's Mantra: Obsolete Thyself!

25y Michelle Ellis

Marketer's Mantra: Obsolete Thyself!

Michelle Ellis has a mantra for Internet marketers and visionaries: Obsoletethyself. Obsolete thyself. Obsolete thyself. Read More...

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