Michelle Ellis

Michelle Ellis

Michelle Ellis is Director of Account Planning at M2K, a top-100 interactive agency. She started her career over a decade ago focusing on the retail and business-to-business industries. M2K specializes in interactive marketing solutions for clients, including strategic positioning, media planning and buying, offline and online creative, web site design, intranets, and extranets.

RECENT ARTICLES BY MICHELLE ELLIS

Just-in-Time Marketing

Feb 1, 2001 - Your time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic positioning... Comments

Audio Web Portals: The Ultimate Re-gift

Nov 23, 2000 - Don't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers. Comments

Get a Life, Publishers: The Internet Is Measurable

Nov 2, 2000 - Online sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standards... Comments

What to Know About a Site Before the Buy

Oct 12, 2000 - Knowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an... Comments

Start-Ups: Round 2

Jul 27, 2000 - The bell has rung, and the competitors are moving to their appropriate corners. Round 1: Start-up versus market is over. Round 2 begins with a new breed... Comments

Move Over, Ad Man, You've Got Company

Apr 20, 2000 - Back in the good old days, an advertising agency was the quintessential revolving door enterprise, with people coming and going all the time as they... Comments

Barter: The Name of the New E-Media Game

Feb 10, 2000 - The name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site... Comments

Dotty E. Nuff-Sunn

Jan 20, 2000 - Dotty E. Nuff-Sunn has this great big wall-to-wall National Geographic map of the United States in her living room with about 30 dots plotted on it... Comments

Webcasting: A Sales Tool

Dec 9, 1999 - We often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of using... Comments

Confessions Of A Wired Junkie

Nov 11, 1999 - Michelle's in a 12-step program. She's addicted to computers, cellular phones, handheld organizers, email, electronic address books. You name it, she... Comments

Strategic Advertising On A Dot Com Budget

Sep 23, 1999 - Most consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Amazon... Comments

More Than Lip Service

Aug 13, 1999 - It costs less to keep satisfied customers than to get new ones. Good customer service isn't easy to pull off, but it deserves more than lip service... Comments

Marketer's Mantra: Obsolete Thyself!

Mar 11, 1999 - Michelle Ellis has a mantra for Internet marketers and visionaries: Obsoletethyself. Obsolete thyself. Obsolete thyself. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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