Jim Medalia

Jim Medalia

Medalia, president and founder of Justballs!, is an entrepreneur who has consistently identified emerging technologies with commercial potential, and structured successful businesses around them. Unlike many of the commerce players, his background is in graphics and production rather that software or computers.

RECENT ARTICLES BY JIM MEDALIA

Commerce Q&A

Dec 1, 1998 - We'll say it outright: If you are thinking about starting a business online, read this Q&A. Jim Medalia is a straight shooter, with speech free of jargon... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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