Marketing News & Expert Advice
Sep 21, 2001 -
Not long ago, we thought that the Internet was going to change direct marketing as we know it. The vehicle for that change? Something called electronic...
Aug 17, 2001 -
Anyone who has been involved in decision making about the Internet over the last few years has made his or her fair share of judgment errors. Are e...
Jul 20, 2001 -
The mainstream media makes it sound as if all Internet- based ventures are coming apart. The reality is that we are witnessing widely divergent outcomes...
Jun 22, 2001 -
The Internet and clothes go so well together -- clothing is the most profitable e-tailing category -- but you can't just explain it by such factors...
May 24, 2001 -
Been exploited lately? If you've dealt with a company concerned only about the fast buck, then you probably have. Do such companies think we're stupid...
May 2, 2001 -
AT&T's rigid approach to distribution became a major news event when the company became entangled in the bankruptcy and shutdown of NorthPoint Communications...
Mar 22, 2001 -
Profits versus privacy. Here's an analogy bound to ruffle some feathers: illegal drugs. The costs are so low, the potential returns so high, the competition...
Feb 22, 2001 -
Wanting to find a cost-effective way to telephone his daughter studying in Spain, David tried Net2Phone, deltathree, HotTelephone.com, and HotTeleLink...
Jan 26, 2001 -
Want a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By...
Nov 30, 2000 -
Even though the Internet businesses promised lower-cost sales than through conventional means, the brick-and- mortars are increasingly discovering that...
Oct 16, 2000 -
One of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compelling...
Sep 18, 2000 -
Is it possible for online shopping to be too much of a good thing? David tried to purchase a $200 VCR online, but it turns out he had better luck at...
Aug 22, 2000 -
Now that email threatens to supplant snail mail, the U.S. Postal Service has plans that place email squarely in the middle of the hottest issue raging...
Jul 24, 2000 -
David was settling back on a low-lying beach chair on Cape Cod when he saw some single-engine planes flying ad banners: a bank, local bands, a job-search...
Jun 26, 2000 -
Small business is a popular online target market for major corporations, especially the financial services firms. The SBA estimates about 25 million...
May 16, 2000 -
Think about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-paneled...
Apr 18, 2000 -
Monthly portfolio reports that brokerage firms send you are about as easy to decipher as a cellular bill. The answer to your one most pressing question...
Mar 20, 2000 -
One thing David loves about many technology companies is the way they manage to be so productive without the help of real people. You know the companies...
Feb 22, 2000 -
David helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the...
Jan 25, 2000 -
When David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Levi...
Dec 28, 1999 -
The emergence of the Internet has brought the old-fashioned practice of grocery delivery front and center. Entire companies like Webvan and Streamline...
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