Suzan Nolan

Suzan Nolan

Suzan Nolan is President of bluesky international marketing, whose mission is to help companies understand and exploit the internet marketplace in Europe. Bluesky performs competitive benchmarking and analysis combined with cross-border marketing expertise to help companies determine not only what they need to do, and where they need to do it, but how they can do it better than the competition.

An American, Suzan has extensive experience in pan-European advertising, loyalty marketing and communications. She has worked between the US and Europe for more than ten years, and is dedicated to helping her clients optimize their internet investment in foreign markets.

RECENT ARTICLES BY SUZAN NOLAN

Looking for Low-Hanging, Juicy Fruit

Dec 31, 1999 - So you've got an internet site. It's been up and running a few months now, and you've made your share ofmistakes and had more than your share of brilliant... Comments

Not So Friendly Cyber Skies

Mar 24, 1999 - Suzan's been living the international experience in the air over the past four weeks. And she got curious about the international experience in the... Comments

In Search Of A Few Good Etailers

Feb 18, 1999 - The Internet is gathering steam in Europe, evidenced by scare stories in the local news, easier access, and....surprise!...a greater number of consumers... Comments

Translation Gone Awry

Dec 23, 1998 - Think a machine translation is just as effective as a translation performed by a real person in the flesh? Well...hardly. Suzan Nolan shows why with... Comments

The Yankees Are Coming!

Dec 16, 1998 - Judging from the amount of coverage and attention the European internet is getting in the American press these days, the cry, "The Yankees are coming... Comments

Drachmas Accepted Here!

Dec 9, 1998 - So many currencies, so many rules of commerce...what's an etailer who's looking to sell internationally to do? Well, it better do something. Suzan Nolan... Comments

Global vs. Local: Lessons From The Past Decade

Dec 2, 1998 - Back in 1986, when Suzan Nolan was a mere pup launching what has become one of the biggest direct marketing agency networks in Europe, "pan-European... Comments

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