More Better Content, Please

More Better Content, Please

23y Cliff Allen

More Better Content, Please

The quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...

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Forecasting the Turning Point

Forecasting the Turning Point

23y Cliff Allen

Forecasting the Turning Point

Market forecasting is a little like playing the lottery: If you don't play, you can't win -- you can't predict the turning points of your revenue or e...

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Qualifying Prospects

Qualifying Prospects

23y Cliff Allen

Qualifying Prospects

Does your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospe...

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Correlating Web-User Data

Correlating Web-User Data

23y Cliff Allen

Correlating Web-User Data

The statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...

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Consumers' Purchase-Decision Criteria

Consumers' Purchase-Decision Criteria

23y Cliff Allen

Consumers' Purchase-Decision Criteria

Too few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how co...

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Learning Customers' Most Important Decision Criteria

Learning Customers' Most Important Decision Criteria

23y Cliff Allen

Learning Customers' Most Important Decision Criter...

In the end, all that matters to customers is which products benefit them most. But different prospects consider different features and benefits to be ...

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Be Open to Closed-Loop Marketing

Be Open to Closed-Loop Marketing

23y Cliff Allen

Be Open to Closed-Loop Marketing

Though it's sometimes tough to implement, making marketers feel as if they're going in circles, closed-loop marketing can help you adjust marketing ca...

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Working With Intermediaries

Working With Intermediaries

23y Cliff Allen

Working With Intermediaries

Web commerce was once expected to lead to disintermediation -- the classic "cutting out the middleman." But it hasn't been that simple. Still, there m...

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CRM: A Way of Thinking About Customers

CRM: A Way of Thinking About Customers

23y Cliff Allen

CRM: A Way of Thinking About Customers

CRM is not a technology or a software solution. It is, foremost, a way of thinking that views traditional marketing techniques as a whole -- a unified...

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Keeping Links Alive

Keeping Links Alive

23y Cliff Allen

Keeping Links Alive

When visitors bookmark your site's pages and other sites link to yours, you know you're doing some good. So when you perform some nip-and-tuck repairs...

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Are You Really Collecting Profiles?

Are You Really Collecting Profiles?

23y Cliff Allen

Are You Really Collecting Profiles?

As we rely on other sites to provide e-commerce, content, and community, our own sites become more complex, increasing the probability of error. Progr...

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Bimodal Distributions Contain Clues

Bimodal Distributions Contain Clues

23y Cliff Allen

Bimodal Distributions Contain Clues

What's the difference between a camel and a camel? One type has one hump and another type has two. So what does a camel have to do with analyzing the ...

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Redirecting Users to a New Site

Redirecting Users to a New Site

23y Cliff Allen

Redirecting Users to a New Site

Redirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...

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Just What Is Marketing?

Just What Is Marketing?

23y Cliff Allen

Just What Is Marketing?

There's marketing, and then there's marketing. Your marketing is different from my marketing, but if we learn from each other, our marketing becomes b...

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Narrow the Niche and Improve Profits

Narrow the Niche and Improve Profits

23y Cliff Allen

Narrow the Niche and Improve Profits

Trying to appeal to a larger audience will only dilute your marketing message -- not increase revenue and profits. Try targeting narrower niches inste...

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On Your Marks, Go! Bookmark Marketing

On Your Marks, Go! Bookmark Marketing

23y Cliff Allen

On Your Marks, Go! Bookmark Marketing

Bookmarks are effective tools, both for Web visitors and marketers. Just a little extra effort can make bookmarks easier to find for readers, generate...

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Keeping in Contact to Keep Business Strong

Keeping in Contact to Keep Business Strong

23y Cliff Allen

Keeping in Contact to Keep Business Strong

Losing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...

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Making Sure Words Communicate

Making Sure Words Communicate

23y Cliff Allen

Making Sure Words Communicate

If you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...

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Conversion Is a Personal Choice

Conversion Is a Personal Choice

23y Cliff Allen

Conversion Is a Personal Choice

Keeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But honoring those preferences may be an even bigg...

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Creating a Business Plan That Works

Creating a Business Plan That Works

23y Cliff Allen

Creating a Business Plan That Works

So you've got a promising concept. Great. But many former entrepreneurs have tried to go straight from concept to launch without taking the time to pu...

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Emotions Trigger the Right Moves

Emotions Trigger the Right Moves

23y Cliff Allen

Emotions Trigger the Right Moves

How much -- or how little -- do we use emotional appeals to help customers buy? Learn your customer's most important emotional reason to shop for your...

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Entrepreneurship on the Internet

Entrepreneurship on the Internet

23y Cliff Allen

Entrepreneurship on the Internet

Are you thinking about becoming an entrepreneur? Remember: When you've found a need, you've found an opportunity. Read More...

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Consumer Marketplaces as Intermediaries

Consumer Marketplaces as Intermediaries

23y Cliff Allen

Consumer Marketplaces as Intermediaries

Despite some hurdles for consumer marketplace sites, they can cover a wide range and gather broad lifestyle profile data, showing that the World Wide ...

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Are Your Suppliers Loyal?

Are Your Suppliers Loyal?

23y Cliff Allen

Are Your Suppliers Loyal?

As online customers discover their web services being increasingly discontinued, their trust in any web company or site is likely to decrease. Read Mo...

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Creating an Internal Product Newsletter

Creating an Internal Product Newsletter

23y Cliff Allen

Creating an Internal Product Newsletter

Why produce a product newsletter? Think. By following some simple steps, in less than two hours per week, you can keep all the key people in your orga...

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Developing an Accurate Projection of Success

Developing an Accurate Projection of Success

23y Cliff Allen

Developing an Accurate Projection of Success

Whether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essent...

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Effective Online Merchandising Techniques

Effective Online Merchandising Techniques

23y Cliff Allen

Effective Online Merchandising Techniques

The days of basic product presentation on e-commerce sites have given way to more sophisticated product merchandising and presentation, but applying s...

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