The quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...
View articleMarket forecasting is a little like playing the lottery: If you don't play, you can't win -- you can't predict the turning points of your revenue or e...
View articleDoes your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospe...
View articleThe statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...
View articleToo few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how co...
View articleIn the end, all that matters to customers is which products benefit them most. But different prospects consider different features and benefits to be ...
View articleThough it's sometimes tough to implement, making marketers feel as if they're going in circles, closed-loop marketing can help you adjust marketing ca...
View articleWeb commerce was once expected to lead to disintermediation -- the classic "cutting out the middleman." But it hasn't been that simple. Still, there m...
View articleCRM is not a technology or a software solution. It is, foremost, a way of thinking that views traditional marketing techniques as a whole -- a unified...
View articleWhen visitors bookmark your site's pages and other sites link to yours, you know you're doing some good. So when you perform some nip-and-tuck repairs...
View articleAs we rely on other sites to provide e-commerce, content, and community, our own sites become more complex, increasing the probability of error. Progr...
View articleWhat's the difference between a camel and a camel? One type has one hump and another type has two. So what does a camel have to do with analyzing the ...
View articleRedirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...
View articleThere's marketing, and then there's marketing. Your marketing is different from my marketing, but if we learn from each other, our marketing becomes b...
View articleTrying to appeal to a larger audience will only dilute your marketing message -- not increase revenue and profits. Try targeting narrower niches inste...
View articleBookmarks are effective tools, both for Web visitors and marketers. Just a little extra effort can make bookmarks easier to find for readers, generate...
View articleLosing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...
View articleIf you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...
View articleKeeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But honoring those preferences may be an even bigg...
View articleSo you've got a promising concept. Great. But many former entrepreneurs have tried to go straight from concept to launch without taking the time to pu...
View articleHow much -- or how little -- do we use emotional appeals to help customers buy? Learn your customer's most important emotional reason to shop for your...
View articleAre you thinking about becoming an entrepreneur? Remember: When you've found a need, you've found an opportunity. Read More...
View articleDespite some hurdles for consumer marketplace sites, they can cover a wide range and gather broad lifestyle profile data, showing that the World Wide ...
View articleAs online customers discover their web services being increasingly discontinued, their trust in any web company or site is likely to decrease. Read Mo...
View articleWhy produce a product newsletter? Think. By following some simple steps, in less than two hours per week, you can keep all the key people in your orga...
View articleWhether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essent...
View articleThe days of basic product presentation on e-commerce sites have given way to more sophisticated product merchandising and presentation, but applying s...
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