Nick Usborne

Articles

Nick Usborne speaks, writes, and consults on strategic copy issues for business online. For Web sites, e-mails and newsletters, he crafts messages that drive results. He is the author of the critically acclaimed bookNet Words - Creating High-Impact Online Copy.

RECENT ARTICLES BY NICK USBORNE

E-Mail List Rental: Seven Questions to Ask a Vendor

How to grow an e-mail list -- without getting blacklisted. May 16, 2003

McAfee Unleashes SpamKiller For Small Businesses

Network Associates asserts that McAfee SpamKiller for Exchange SmallBusiness will stop junk e-mail in its tracks - before it reaches end users. April 21, 2003

Respect: Last Word of Advice for Online Copywriters

The essence of online copywriting. March 12, 2003

Terra, Autobytel Drive Partnership

The portal, aimed at U.S. Hispanics, and the online car source, launch a new co-branded channel. February 26, 2003

Long or Short Copy? Part 2

Hint: Maybe your visitors should decide. February 12, 2003

Long or Short Copy? Part 1

It's the eternal question -- how long should online copy be? Nick offers some answers. January 15, 2003

Your Home Page Is a Direct Response Page

People don't come to your home page to learn more about your company. They want to do something. December 18, 2002