E-Mail List Rental: Seven Questions to Ask a Vendor

E-Mail List Rental: Seven Questions to Ask a Vendor

21y Nick Usborne

E-Mail List Rental: Seven Questions to Ask a Vendo...

How to grow an e-mail list -- without getting blacklisted. Read More...

View article
McAfee Unleashes SpamKiller For Small Businesses

McAfee Unleashes SpamKiller For Small Businesses

21y Nick Usborne

McAfee Unleashes SpamKiller For Small Businesses

Network Associates asserts that McAfee SpamKiller for Exchange SmallBusiness will stop junk e-mail in its tracks - before it reaches end users. Read M...

View article
Respect: Last Word of Advice for Online Copywriters

Respect: Last Word of Advice for Online Copywriters

21y Nick Usborne

Respect: Last Word of Advice for Online Copywriter...

The essence of online copywriting. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Terra, Autobytel Drive Partnership

Terra, Autobytel Drive Partnership

21y Nick Usborne

Terra, Autobytel Drive Partnership

The portal, aimed at U.S. Hispanics, and the online car source, launch a new co-branded channel. Read More...

View article
Long or Short Copy? Part 2

Long or Short Copy? Part 2

21y Nick Usborne

Long or Short Copy? Part 2

Hint: Maybe your visitors should decide. Read More

View article
Long or Short Copy? Part 1

Long or Short Copy? Part 1

21y Nick Usborne

Long or Short Copy? Part 1

It's the eternal question -- how long should online copy be? Nick offers some answers. Read More...

View article
Your Home Page Is a Direct Response Page

Your Home Page Is a Direct Response Page

21y Nick Usborne

Your Home Page Is a Direct Response Page

People don't come to your home page to learn more about your company. They want to do something. Read More...

View article
Newsletters Need Someone at the Wheel

Newsletters Need Someone at the Wheel

21y Nick Usborne

Newsletters Need Someone at the Wheel

Give someone the authority to ensure your newsletter really speaks to your audience. Read More...

View article
The Single Point Where Copy Becomes Great

The Single Point Where Copy Becomes Great

21y Nick Usborne

The Single Point Where Copy Becomes Great

The three constituencies you must please to make copy go from good to extraordinary. Read More...

View article
Affluent Americans Lead Web Growth

Affluent Americans Lead Web Growth

22y Nick Usborne

Affluent Americans Lead Web Growth

Advertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little of both. Read More...

View article
Who Are You Calling Stupid?

Who Are You Calling Stupid?

22y Nick Usborne

Who Are You Calling Stupid?

Don't blame the customer for the failure of your message. Read More...

View article
Why Should I Read Your 'Important' Text?

Why Should I Read Your 'Important' Text?

22y Nick Usborne

Why Should I Read Your 'Important' Text?

The fine print is no place for essential information. Read More...

View article
The Writing, Not the Words

The Writing, Not the Words

22y Nick Usborne

The Writing, Not the Words

Great copy is the sum of all the words, not just the power or buzz words. Read More...

View article
How to Get Personal With Your Visitors Online

How to Get Personal With Your Visitors Online

22y Nick Usborne

How to Get Personal With Your Visitors Online

Thinking of going one on one with your online customers? Being relevant is much more... relevant. Read More...

View article
How to Add Personality to a Corporate Voice

How to Add Personality to a Corporate Voice

22y Nick Usborne

How to Add Personality to a Corporate Voice

A corporation's voice should sound different online -- even if the style guide says otherwise. How to make adjustments (under the radar, if necessary)...

View article
Get More Personal -- by Reading Your Email Aloud

Get More Personal -- by Reading Your Email Aloud

22y Nick Usborne

Get More Personal -- by Reading Your Email Aloud

Do your email messages to customers sound personal or like they’ve been penned by a faceless corporation? One way to find out is by reading them out l...

View article
How to Write a Clever Headline

How to Write a Clever Headline

22y Nick Usborne

How to Write a Clever Headline

Just because you can use a clever play on words, doesn't mean you should. But if you do, make sure it's not just clever but also clear. Read More...

View article
Feedback That's Really Heard

Feedback That's Really Heard

22y Nick Usborne

Feedback That's Really Heard

When companies don't listen to customers, copywriters' jobs are much tougher. Here's a Web-based company that literally hears what visitors think of t...

View article
The Power of Endorsements on the Web

The Power of Endorsements on the Web

22y Nick Usborne

The Power of Endorsements on the Web

There's nothing like the word of a trusted source when it comes to selling things online. Read More...

View article
Optimize Your Home Page for New Visitors

Optimize Your Home Page for New Visitors

22y Nick Usborne

Optimize Your Home Page for New Visitors

Rather than preaching to the choir, use your home page to evangelize new visitors. Read More...

View article
Not Sure What to Say? Start Writing...

Not Sure What to Say? Start Writing...

22y Nick Usborne

Not Sure What to Say? Start Writing...

Stumped by a copywriting project? Confronted by a blank page? Sometimes, the only way to know what you're going to write is by writing. Read More...

View article
Cynics Can't Write Great Copy

Cynics Can't Write Great Copy

22y Nick Usborne

Cynics Can't Write Great Copy

When writing and selling on the Web, nothing works like truth, honesty, and warmth. Read More...

View article
Can Conglomerates Speak in the First Person?

Can Conglomerates Speak in the First Person?

22y Nick Usborne

Can Conglomerates Speak in the First Person?

Speaking to your customers in your own voice adds value. Can global conglomerates such as Ford and Sony pull off the use of "I" and "we"? Read More...

View article
The Power of the First Person

The Power of the First Person

22y Nick Usborne

The Power of the First Person

"I," "we," "me," "us" -- every copywriter avoids these words like the plague. Here's why they could work for you online. Read More...

View article
Good Copywriters Deserve More Money

Good Copywriters Deserve More Money

22y Nick Usborne

Good Copywriters Deserve More Money

You pay big bucks for high-tech delivery methods, but how much do you pay for the messages themselves? Nick says you may want to reconsider your prior...

View article
Briefly Speaking

Briefly Speaking

22y Nick Usborne

Briefly Speaking

You may have the raw data, but unless you get a creative brief that provides true insights into your audience, your copywriting inevitably suffers. Re...

View article
What Kind of Copywriter Are You?

What Kind of Copywriter Are You?

22y Nick Usborne

What Kind of Copywriter Are You?

You're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...

View article
1 2 3 9