Andy Bourland
Andy Bourland was cofounder and former publisher and CEO of ClickZ. He and Ann Handley launched the site in 1997 and sold it three years later to INT Media Group. In columns he wrote for ClickZ from 1998 to 2002, Andy provided practical advice to online marketers and publishers alike, frequently weaving in takeaways from real-life on- and offline experiences. Andy launched his own blog, Bourland.com, in 2005, continuing to write about online marketing up until his disclosure that he was facing a terminal illness. He died Feb. 16, 2009, at the age of 53.
RECENT ARTICLES BY ANDY BOURLAND
May 7, 2002 -
Guilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to...
Apr 23, 2002 -
Get them to pay... pay more... and pay happily? Tae kwon do is a good place to start.
Apr 9, 2002 -
ClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent company...
Mar 26, 2002 -
He's ba-ack! Andy Bourland returns to ClickZ to dissect online publishing models -- specifically, how to monetize content. Paid subscriptions? Premium...
Apr 12, 2001 -
A federal judge declined NetZero's motion to extend a restraining order leveled at Juno in January.
Feb 9, 2001 -
Are you looking to survive and thrive while your site-publisher brethren are dropping like flies? Well, it's time to deliver value as if your life depended...
Jan 26, 2001 -
Want to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not...
Jan 12, 2001 -
ClickZ writer Dana Blankenhorn thinks a publisher's challenge is to extract value for his or her marketing partners in creative ways. Andy thinks if...
Jan 5, 2001 -
Online publishers may have to consider stating upfront to subscribers that the price for free content is agreeing to receive marketing emails from select...
Dec 29, 2000 -
Andy gets a lot of mail from web site publishers struggling to make their sites more "sticky." The best advice he can give? Take a deep breath. Relax...
Dec 22, 2000 -
The business gods just laid whoopass on us. Let's admit our mistakes and learn not only from our screwups but also from those who preceded us in other...
Dec 15, 2000 -
"The Cult of Free" apparently hit a raw nerve among ClickZ readers last week. Andy shares responses from some who agree with his concern about the limited...
Dec 8, 2000 -
We have this nice little mantra going online that everything should be free on the Net. All articles, research, music, news -- EVERYTHING should be...
Dec 1, 2000 -
While the dot-com deathwatch continues, Andy sees something a little different. Wise entrepreneurs have a rare opportunity to create successful online...
Nov 24, 2000 -
There is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship...
Nov 17, 2000 -
Seeking to do business with someone? Maybe an investor or a sponsor... or an advertiser, content provider, or technology partner? Here's how to make...
Nov 10, 2000 -
Profitable online publishing is about long-term, sustainable relationships. Finding advertisers and sponsors ain't easy, but Andy tells you how.
Nov 3, 2000 -
How do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pricing...
Oct 27, 2000 -
Is this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in...
Oct 20, 2000 -
Andy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
Oct 13, 2000 -
Are you going through what Andy's going through? Used to be friends and family were impressed by his being one of those "dot-com" guys. They didn't...