Andy Bourland was cofounder and former publisher and CEO of ClickZ. He and Ann Handley launched the site in 1997 and sold it three years later to INT Media Group. In columns he wrote for ClickZ from 1998 to 2002, Andy provided practical advice to online marketers and publishers alike, frequently weaving in takeaways from real-life on- and offline experiences. Andy launched his own blog, Bourland.com, in 2005, continuing to write about online marketing up until his disclosure that he was facing a terminal illness. He died Feb. 16, 2009, at the age of 53.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014