Andy Bourland

Articles

Andy Bourland was cofounder and former publisher and CEO of ClickZ. He and Ann Handley launched the site in 1997 and sold it three years later to INT Media Group. In columns he wrote for ClickZ from 1998 to 2002, Andy provided practical advice to online marketers and publishers alike, frequently weaving in takeaways from real-life on- and offline experiences. Andy launched his own blog, Bourland.com, in 2005, continuing to write about online marketing up until his disclosure that he was facing a terminal illness. He died Feb. 16, 2009, at the age of 53.

RECENT ARTICLES BY ANDY BOURLAND

The Meditations of Chairman Pud

Guilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to... May 7, 2002

The Master Speaks!

Get them to pay... pay more... and pay happily? Tae kwon do is a good place to start. April 23, 2002

Creating Must-Have Content

ClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent company... April 9, 2002

Making the Leap From Free to Fee

He's ba-ack! Andy Bourland returns to ClickZ to dissect online publishing models -- specifically, how to monetize content. Paid subscriptions? Premium... March 26, 2002

Court Lifts Restraining Order Against Juno

A federal judge declined NetZero's motion to extend a restraining order leveled at Juno in January. April 12, 2001

New Approaches to Ad Banners

Are you looking to survive and thrive while your site-publisher brethren are dropping like flies? Well, it's time to deliver value as if your life depended... February 9, 2001

Develop Your Own In-House Creative Team

Want to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not... January 26, 2001