Ann Handley

Ann Handley

Ann Handley is co-founder of ClickZ and served as its president and chief content officer until her departure in 2001. She has more than 15 years of experience as a business writer and editor. Ann has a fondness for great red wines, good writing, wordsmith.org, dark humor, and anything Starbucks. And don't cross her... she's a Scorpio.

RECENT ARTICLES BY ANN HANDLEY

The Dance Between Editorial and Advertising

Feb 2, 2001 - How do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a little... Comments

Finding the Right Partner

Jan 19, 2001 - Dr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills... Comments

How To Hire a Great Editor

Sep 1, 2000 - Ann agrees with Susan Solomon as far as content goes: Do it yourself. Forget the syndicators, the wire services, the third-party content providers... Comments

What Site Publishers Can Learn From Disney

May 26, 2000 - Surprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Disney... Comments

The State of Email Marketing

Mar 6, 2000 - Last summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors what... Comments

Introducing... Site Publishing

Feb 15, 2000 - With Valentine's Day this week, Ann talks about something near and dear to her heart: site publishing. Pity the much-maligned site publishers. They... Comments

Introducing... Rich Media

Jan 7, 2000 - Time was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media... Comments

Introducing...Affiliate Marketing

Nov 26, 1999 - Affiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing since... Comments

Introducing Email Marketing

Nov 1, 1999 - Think about your own online use. How much time do you really spend surfing the web, hopping from site to site searching for new content? Now think about... Comments

Introducing... Negotiating The Buy

Sep 1, 1999 - The interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wish... Comments

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