The Dance Between Editorial and Advertising
Media

The Dance Between Editorial and Advertising

23y Ann Handley

The Dance Between Editorial and Advertising

How do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a littl...

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Finding the Right Partner
Media

Finding the Right Partner

23y Ann Handley

Finding the Right Partner

Dr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? ...

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How To Hire a Great Editor
Media

How To Hire a Great Editor

24y Ann Handley

How To Hire a Great Editor

Ann agrees with Susan Solomon as far as content goes: Do it yourself. Forget the syndicators, the wire services, the third-party content providers. Pa...

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What Site Publishers Can Learn From Disney
Media

What Site Publishers Can Learn From Disney

24y Ann Handley

What Site Publishers Can Learn From Disney

Surprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...

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The State of Email Marketing
Email

The State of Email Marketing

24y Ann Handley

The State of Email Marketing

Last summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors wha...

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Introducing... Site Publishing
Media

Introducing... Site Publishing

24y Ann Handley

Introducing... Site Publishing

With Valentine's Day this week, Ann talks about something near and dear to her heart: site publishing. Pity the much-maligned site publishers. They ha...

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Introducing... Rich Media
Media

Introducing... Rich Media

24y Ann Handley

Introducing... Rich Media

Time was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media ...

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Introducing...Affiliate Marketing
Marketing

Introducing...Affiliate Marketing

24y Ann Handley

Introducing...Affiliate Marketing

Affiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...

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Introducing Email Marketing
Email

Introducing Email Marketing

25y Ann Handley

Introducing Email Marketing

Think about your own online use. How much time do you really spend surfing the web, hopping from site to site searching for new content? Now think abo...

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Introducing... Negotiating The Buy
Media

Introducing... Negotiating The Buy

25y Ann Handley

Introducing... Negotiating The Buy

The interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wis...

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