Enhancing the Credibility of Your Web Content

Enhancing the Credibility of Your Web Content

21y Gerry McGovern

Enhancing the Credibility of Your Web Content

Establishing credibility quickly is key to success on the Web. Three ways to do just that. Read More...

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The Web's Hippie Period Is Over

The Web's Hippie Period Is Over

21y Gerry McGovern

The Web's Hippie Period Is Over

It was good to experiment and explore, but that wild ride is over. Time to organize your content. Read More...

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Building Successful Brands on the Web

Building Successful Brands on the Web

21y Gerry McGovern

Building Successful Brands on the Web

Online branding: Forget everything you learned from print and TV. Read More...

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How to Demonstrate Your Intranet Delivers Value

How to Demonstrate Your Intranet Delivers Value

21y Gerry McGovern

How to Demonstrate Your Intranet Delivers Value

Assessing the value of your intranet (or justifying a budget to build one). Read More...

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Measure the Value of Your Content

Measure the Value of Your Content

21y Gerry McGovern

Measure the Value of Your Content

What's your content worth? Why use content over other communication channels? Read More...

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It Comes Down to the Words

It Comes Down to the Words

21y Gerry McGovern

It Comes Down to the Words

Words are your site's most precious asset -- or worst liability. Read More...

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Demystifying Content Management

Demystifying Content Management

22y Gerry McGovern

Demystifying Content Management

Content management is a bubbling vat of hyperbole. It's time for some simple language. Read More...

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A Class in Classification

A Class in Classification

22y Gerry McGovern

A Class in Classification

If you work with information, you probably need to brush up your classification skills. Read More...

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Your Site Needs a Schedule

Your Site Needs a Schedule

22y Gerry McGovern

Your Site Needs a Schedule

Why sticking to a schedule is good for you, your readers, and business in general. Read More...

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Iterative Design Can Be Lazy Design

Iterative Design Can Be Lazy Design

22y Gerry McGovern

Iterative Design Can Be Lazy Design

You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost...

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Seven Skills You Need to Manage Your Web Site

Seven Skills You Need to Manage Your Web Site

22y Gerry McGovern

Seven Skills You Need to Manage Your Web Site

Whether you manage an intranet or an e-commerce Web site, these are the seven skills you need to master. Read More...

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Why Someone Should Be in Charge of Your Web Site

Why Someone Should Be in Charge of Your Web Site

22y Gerry McGovern

Why Someone Should Be in Charge of Your Web Site

Organic growth is great when it comes to vegetables and fruits, not when it comes to your Web site. Read More...

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Design for the Stupid

Design for the Stupid

22y Gerry McGovern

Design for the Stupid

People can be stupid. Designers who don't take this into account aren't any smarter. Read More...

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Your Web Site Should Have an Opinion

Your Web Site Should Have an Opinion

22y Gerry McGovern

Your Web Site Should Have an Opinion

Facts are important. But which facts are more important than others? Your Web site should let people know. Read More...

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Designing Web Navigation: Traffic Light, Not Neon Light

Designing Web Navigation: Traffic Light, Not Neon Light

22y Gerry McGovern

Designing Web Navigation: Traffic Light, Not Neon ...

Save the bells and whistle for something else. Here's how to make Web navigation clear, functional, and useable. Read More...

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Simple English on the Web

Simple English on the Web

22y Gerry McGovern

Simple English on the Web

Our age is cursed with complexity. We yearn for simplicity. Our language has been invaded by an unruly mob of new words and terms. There has never bee...

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You Are What You Type

You Are What You Type

22y Gerry McGovern

You Are What You Type

If you’re not checking spelling and grammar on your outgoing emails, you may be making an impression that’s at odds with your goals. Read More...

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Web Design Basics

Web Design Basics

22y Gerry McGovern

Web Design Basics

Some people design Web sites that often actively discourage the fundamental activity the Web was designed for. And what is that? Reading. Read More...

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What to Expect From 2002

What to Expect From 2002

22y Gerry McGovern

What to Expect From 2002

What surprises does the year ahead hold for Internet marketers? Gerry has some ideas. Read More...

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Information Architecture Versus Graphic Design

Information Architecture Versus Graphic Design

22y Gerry McGovern

Information Architecture Versus Graphic Design

Graphic design supports information architecture -- notthe other way around. Here's why. Read More...

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What the Broadband Meltdown Tells Us

What the Broadband Meltdown Tells Us

22y Gerry McGovern

What the Broadband Meltdown Tells Us

Marketers can learn important lessons from the spectacular demise of Excite@Home. Read More...

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Web Classification Is Essential

Web Classification Is Essential

22y Gerry McGovern

Web Classification Is Essential

Before you build your Web site, take some time to do the upfront chores that'll ensure you'll have a firm foundation. Read More...

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How Free Content Has Damaged the Content Industry

How Free Content Has Damaged the Content Industry

22y Gerry McGovern

How Free Content Has Damaged the Content Industry

The idea that content is cheap and easy to produce is pervading our society, but this misguided mindset is sure to result in a major shakeout. Read Mo...

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Humans Beat Technology Every Time

Humans Beat Technology Every Time

22y Gerry McGovern

Humans Beat Technology Every Time

The more information is out there, the more critical it is that a human gets involved with a Web site's content. Read More...

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Fast-Downloading, Information-Rich Web Sites

Fast-Downloading, Information-Rich Web Sites

23y Gerry McGovern

Fast-Downloading, Information-Rich Web Sites

When people come to a Web site, they are invariably looking for information. They don't want to hang around. They don't want to be left waiting. The b...

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The Information Society Is Alive and Well

The Information Society Is Alive and Well

23y Gerry McGovern

The Information Society Is Alive and Well

The PC is like a big elephant trying to wiggle its way through a tiny pipe. It has all this potential for power that can't be tapped without a broadba...

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Broken Links and Poor Information Architecture Design

Broken Links and Poor Information Architecture Design

23y Gerry McGovern

Broken Links and Poor Information Architecture Des...

Links are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...

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