Waiting for Broadband
Marketing

Waiting for Broadband

23y Gerry McGovern

Waiting for Broadband

On the surface, broadband use is undergoing healthy growth. But the broadband industry is in turmoil. And the average household isn't about to fork ou...

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Get Your Facts Straight
Marketing

Get Your Facts Straight

23y Gerry McGovern

Get Your Facts Straight

Fact checking ensures that the appropriate corrections are made, but it is a difficult and time-consuming process. Even in traditional publishing, it ...

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Content: Time Saved Versus Time Spent
Marketing

Content: Time Saved Versus Time Spent

23y Gerry McGovern

Content: Time Saved Versus Time Spent

We are now in the middle of a transition, and everything that has to do with content is changing. It's a period in which the focus will be on the valu...

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The Text Revolution
Marketing

The Text Revolution

23y Gerry McGovern

The Text Revolution

Words are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in onlin...

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Content Is Not a Technology Issue
Marketing

Content Is Not a Technology Issue

23y Gerry McGovern

Content Is Not a Technology Issue

The wrong people are in charge of too many content projects. Content is not a technology problem. Content is about people. And people who understand c...

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The Web's Credibility Problem
Marketing

The Web's Credibility Problem

23y Gerry McGovern

The Web's Credibility Problem

The Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buz...

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Creating Content Collaboratively
Marketing

Creating Content Collaboratively

23y Gerry McGovern

Creating Content Collaboratively

The Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writ...

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Web Navigation Design Principles: Part 5
Marketing

Web Navigation Design Principles: Part 5

23y Gerry McGovern

Web Navigation Design Principles: Part 5

No matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site us...

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Web Navigation Design Principles: Part 4
Marketing

Web Navigation Design Principles: Part 4

23y Gerry McGovern

Web Navigation Design Principles: Part 4

It's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classificatio...

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Web Navigation Design Principles: Part 3
Marketing

Web Navigation Design Principles: Part 3

23y Gerry McGovern

Web Navigation Design Principles: Part 3

The third fundamental principle in Web navigation design is to provide context and to be consistent. Gerry tells you how to accomplish this and why it...

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Web Navigation Design Principles: Part 2
Marketing

Web Navigation Design Principles: Part 2

23y Gerry McGovern

Web Navigation Design Principles: Part 2

The second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how...

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Web Navigation Design Principles: Part 1
Marketing

Web Navigation Design Principles: Part 1

23y Gerry McGovern

Web Navigation Design Principles: Part 1

The fundamental principle of navigation design is that you should design for the reader -- the person who uses the Web site. Here's how to do just tha...

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Making Your Site Feedback-Friendly
Marketing

Making Your Site Feedback-Friendly

23y Gerry McGovern

Making Your Site Feedback-Friendly

Customer feedback is critical to your business, and it's harder to achieve online versus offline. The first step is to make people aware that you valu...

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Boring Is Beautiful
Marketing

Boring Is Beautiful

23y Gerry McGovern

Boring Is Beautiful

Consumers want simplicity, speed, and convenience. They come to your site to find information. Make life easy for them, and they'll thank you with the...

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What Is Design?
Marketing

What Is Design?

23y Gerry McGovern

What Is Design?

Has design gone wrong on the Web? Young designers believe the hype that style is all that matters. Gerry believes Web design should be centered around...

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Web Branding for Dummies
Marketing

Web Branding for Dummies

23y Gerry McGovern

Web Branding for Dummies

Are cool technology and poor design killing the Web? Many of our readers don't think so, and they think Gerry doesn't understand branding. Here's Gerr...

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The Web for Dummies
Marketing

The Web for Dummies

23y Gerry McGovern

The Web for Dummies

Designers envision cool graphics and complicated technology on Web pages. But the Web is more like a library, newspaper, or directory -- it needs a si...

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Content: Can We Measure the Cost Versus the Benefits?
Marketing

Content: Can We Measure the Cost Versus the Benefits?

23y Gerry McGovern

Content: Can We Measure the Cost Versus the Benefi...

Knowledge capital consists of a company's intellectual resources and its written content. A key challenge is to measure the cost versus the benefits o...

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Don't Believe What You Read
Marketing

Don't Believe What You Read

23y Gerry McGovern

Don't Believe What You Read

Is today's Internet damaging the integrity of content? There's some great stuff, sure. However, it's vastly outweighed by badly written, out-of-date, ...

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Who's Spending Your Time?
Marketing

Who's Spending Your Time?

23y Gerry McGovern

Who's Spending Your Time?

With its right hand, technology promises you products that are faster, better, and cheaper. With its left hand, it steals your time. In the new econom...

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Age of the Information-Literate
Marketing

Age of the Information-Literate

23y Gerry McGovern

Age of the Information-Literate

We've just witnessed the emergence of the information- literate -- hands at the keyboard and eyes on the screen. They shift the present and shape the ...

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Get Ready to Pay for Content
Marketing

Get Ready to Pay for Content

23y Gerry McGovern

Get Ready to Pay for Content

On the Web, we live a great illusion. We have become drunk on free content, believing that the party will never end. Well, the party's over, and here'...

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More Fundamentals for a Quality Search
Marketing

More Fundamentals for a Quality Search

23y Gerry McGovern

More Fundamentals for a Quality Search

How can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...

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The Fundamentals of Quality Search
Marketing

The Fundamentals of Quality Search

23y Gerry McGovern

The Fundamentals of Quality Search

The better you structure and classify your content as you create it, the easier it is to design an effective search process. A few simple guidelines c...

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Complexity: The Curse of the Digital Age
Marketing

Complexity: The Curse of the Digital Age

23y Gerry McGovern

Complexity: The Curse of the Digital Age

In a world where change and complexity are forced upon us at every turn, people yearn for simplicity. People are tired of technology that's overcompli...

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Why XML Is Important
Marketing

Why XML Is Important

23y Gerry McGovern

Why XML Is Important

Extensible markup language (XML), an evolution of hypertext markup language (HTML), brings in vital new standards for how we organize our content. Fin...

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The New Economy Grows Old
Media

The New Economy Grows Old

23y Gerry McGovern

The New Economy Grows Old

The new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...

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