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Gerry McGovern

Gerry McGovern

Gerry McGovern is a Web consultant and author. His most recent books are Content Critical and The Web Content Style Guide, published by Financial Times Prentice Hall.

RECENT ARTICLES BY GERRY MCGOVERN

Enhancing the Credibility of Your Web Content

Apr 2, 2003 - Establishing credibility quickly is key to success on the Web. Three ways to do just that. Comments

The Web's Hippie Period Is Over

Mar 19, 2003 - It was good to experiment and explore, but that wild ride is over. Time to organize your content. Comments

Building Successful Brands on the Web

Feb 26, 2003 - Online branding: Forget everything you learned from print and TV. Comments

How to Demonstrate Your Intranet Delivers Value

Jan 29, 2003 - Assessing the value of your intranet (or justifying a budget to build one). Comments

Measure the Value of Your Content

Dec 23, 2002 - What's your content worth? Why use content over other communication channels? Comments

It Comes Down to the Words

Nov 6, 2002 - Words are your site's most precious asset -- or worst liability. Comments

Demystifying Content Management

Oct 9, 2002 - Content management is a bubbling vat of hyperbole. It's time for some simple language. Comments

A Class in Classification

Sep 11, 2002 - If you work with information, you probably need to brush up your classification skills. Comments

Your Site Needs a Schedule

Aug 14, 2002 - Why sticking to a schedule is good for you, your readers, and business in general. Comments

Iterative Design Can Be Lazy Design

Jul 17, 2002 - You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost... Comments

Seven Skills You Need to Manage Your Web Site

Jun 19, 2002 - Whether you manage an intranet or an e-commerce Web site, these are the seven skills you need to master. Comments

Why Someone Should Be in Charge of Your Web Site

May 22, 2002 - Organic growth is great when it comes to vegetables and fruits, not when it comes to your Web site. Comments

Design for the Stupid

Apr 24, 2002 - People can be stupid. Designers who don't take this into account aren't any smarter. Comments

Your Web Site Should Have an Opinion

Mar 27, 2002 - Facts are important. But which facts are more important than others? Your Web site should let people know. Comments

Designing Web Navigation: Traffic Light, Not Neon Light

Mar 7, 2002 - Save the bells and whistle for something else. Here's how to make Web navigation clear, functional, and useable. Comments

Simple English on the Web

Feb 21, 2002 - Our age is cursed with complexity. We yearn for simplicity. Our language has been invaded by an unruly mob of new words and terms. There has never been... Comments

You Are What You Type

Feb 7, 2002 - If you’re not checking spelling and grammar on your outgoing emails, you may be making an impression that’s at odds with your goals. Comments

Web Design Basics

Jan 24, 2002 - Some people design Web sites that often actively discourage the fundamental activity the Web was designed for. And what is that? Reading. Comments

What to Expect From 2002

Jan 10, 2002 - What surprises does the year ahead hold for Internet marketers? Gerry has some ideas. Comments

Information Architecture Versus Graphic Design

Dec 27, 2001 - Graphic design supports information architecture -- notthe other way around. Here's why. Comments

What the Broadband Meltdown Tells Us

Dec 13, 2001 - Marketers can learn important lessons from the spectacular demise of Excite@Home. Comments

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