RECENT ARTICLES BY SEAN CARTON

overly-attached

Overcoming 'Overly Attached Marketer' Syndrome

Feb 12, 2013 - What impulse makes marketers think that somehow our brands can become our consumers' whole world? Comments

welcome-to-reality

New Year Realities

Jan 10, 2013 - A few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Comments

touchscreen

Touchscreens Are the New Desktop

Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being... Comments

running-behind

Why Are Marketers So Behind on Mobile?

Oct 24, 2012 - Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicating... Comments

Social Media Measurement: The Numbers Suck Because the Models & Metrics are Wrong

Sep 12, 2012 - Measuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation... Comments

rough-waters

Braving the Rough Waters of Online Marketing

Aug 15, 2012 - Five ways marketers need to go about planning and executing their campaigns. Comments

What Brought on the Demise of 'The WELL'?

Aug 1, 2012 - Six lessons on how and why giants can fade from view when we're not paying attention. Comments

The Metrics Don't Match the Media

Jul 18, 2012 - Why are we judging social and mobile advertising by the same metrics we use to measure online display or search advertising? Comments

Digital Agencies: Here's Your Wake-Up Call

Jun 20, 2012 - When it comes to the strategic "why" behind the creative "wow," it appears that digital agencies aren't delivering. Comments

Advertising in the Age of Choice

May 23, 2012 - Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention. Comments

The Consumer's Expectation of Access

May 9, 2012 - If we want to be able to reach consumers, we'd better pay attention to how changes in technology are changing the way that all of us live. Comments

Anything You Can Do, the Internet Can Do Better

Apr 25, 2012 - Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Comments

If I Had $1 Billion

Apr 11, 2012 - Fifteen things I would do with $1 billion if I was on the new Facebook/Instagram team. Comments

The Merging of Digital and 'Real Life'

Mar 26, 2012 - Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account... Comments

'Kony 2012': Blueprint for a Social Media Revolution

Mar 12, 2012 - The seven social media lessons the "Kony 2012" video can teach marketers. Comments

TV Is Dead! Long Live TV!

Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future... Comments

8 Obstacles That Ad-Supported E-Publishing Must Overcome

Jan 30, 2012 - Publishers, tablet makers must take these steps to win over advertisers. Comments

ICANN Has Problemz?

Jan 17, 2012 - The new gTLDs are a whole new can of worms digital marketers are going to have to deal with. Comments

Do We Need Stinkin' Badges?

Dec 5, 2011 - Creating standardized and recognized ways of identifying someone's skills in many different areas has become a necessity in the digital marketing industry... Comments

Why Can't Newspapers Make Money Online?

Nov 21, 2011 - Are newspapers pricing themselves out of the market? Comments

Go Mobile Today!

Nov 7, 2011 - The mobile web has clearly reached critical mass. So why are so many of us behind in mobilizing our sites? Comments

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