Marketing News & Expert Advice
Feb 12, 2013 -
What impulse makes marketers think that somehow our brands can become our consumers' whole world?
Jan 10, 2013 -
A few of the trends that seem pretty clear about where we're headed in 2013 and beyond.
Nov 21, 2012 -
Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being...
Oct 24, 2012 -
Mobile is becoming the new normal - but having the technology is just the
first step; developing strategies for effectively marketing and communicating...
Sep 12, 2012 -
Measuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation...
Aug 15, 2012 -
Five ways marketers need to go about planning and executing their campaigns.
Aug 1, 2012 -
Six lessons on how and why giants can fade from view when we're not paying attention.
Jul 18, 2012 -
Why are we judging social and mobile advertising by the same metrics we use to measure online display or search advertising?
Jun 20, 2012 -
When it comes to the strategic "why" behind the creative "wow," it appears that digital agencies aren't delivering.
May 23, 2012 -
Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.
May 9, 2012 -
If we want to be able to reach consumers, we'd better pay attention to how changes in technology are changing the way that all of us live.
Apr 25, 2012 -
Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it.
Apr 11, 2012 -
Fifteen things I would do with $1 billion if I was on the new Facebook/Instagram team.
Mar 26, 2012 -
Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account...
Mar 12, 2012 -
The seven social media lessons the "Kony 2012" video can teach marketers.
Feb 27, 2012 -
If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future...
Jan 30, 2012 -
Publishers, tablet makers must take these steps to win over advertisers.
Jan 17, 2012 -
The new gTLDs are a whole new can of worms digital marketers are going to have to deal with.
Dec 5, 2011 -
Creating standardized and recognized ways of identifying someone's skills in many different areas has become a necessity in the digital marketing industry...
Nov 21, 2011 -
Are newspapers pricing themselves out of the market?
Nov 7, 2011 -
The mobile web has clearly reached critical mass. So why are so many of us behind in mobilizing our sites?
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