Greg Sherwin and Emily Avila

Greg Sherwin and Emily Avila

Emily Avila and

RECENT ARTICLES BY GREG SHERWIN AND EMILY AVILA

Disk Storage Steady in Q3 2003

Dec 5, 2003 - Price cuts by HP, IBM, EMC and Dell bode well for the market. Comments

Beware! Your PC Could Be Bugged

Apr 30, 2002 - Do not think that viruses/worms are the only nasty parasites around. There is a new nuisance on the prowl and it is called spyware. Comments

People are the Product

Oct 12, 2001 - Think content or advertising is the "product" in your favorite television show or newspaper? Well, guess again. Comments

Crafting a New Approach to the Internet, Part 2

Sep 14, 2001 - Thisweek, Greg and Emily look at what it takes to encourage and motivate organizational change to realize the promise (not the hype) of online business... Comments

Crafting a New Approach to the Internet, Part 1

Aug 31, 2001 - When it came to the Internet, companies tried to fit their big feet into Cinderella's slipper. They should now reconsider both their own organizational... Comments

Check Under the Hood of Your Site

Aug 17, 2001 - Emily and Greg tell you why the people in your organization contributing to your Web site may be like marmots, those squirrel-like creatures in Sequoia... Comments

Slow and Steady Wins the Race

Aug 3, 2001 - Behind all the pessimistic headlines, there's actually a lot of good news. The competitive landscape is much more rational. Talented employees are in... Comments

Hello? Anyone Home?

Jul 20, 2001 - The moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're... Comments

Are Your Ears Burning? Your Critics Are Talking...

Jul 6, 2001 - Do your consumers trust your company? Do they think your company is worth supporting? Do they consider your company a good corporate citizen? Someone... Comments

The Proof's in the Presentation

Jun 8, 2001 - A presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrepreneur... Comments

Unemployment-line.com

May 11, 2001 - It was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Comments

What Do You Want to Fear Today?

Apr 27, 2001 - Let's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on people... Comments

The Job Markets, They Are A-Changin'

Apr 13, 2001 - As the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email... Comments

The Fall of the Cult of Stickiness

Mar 30, 2001 - The road to dot-com hell is paved with what once seemed like good ideas. The Cult of Stickiness has built its temple with the same stuff that that road... Comments

The Price of a Free Economy

Mar 16, 2001 - Giving stuff away as a business model seemed completely counterintuitive. Yet we believed that community could coexist with the instinct to accumulate... Comments

E-Business Democracies in Europe

Mar 9, 2001 - Thankfully, unlike Tocqueville's observations on democracy after his visit to the old New World (America), Greg's observations on e-business globalization... Comments

PR Is Not Marketing's Stepchild

Mar 2, 2001 - Whereas marketers focus on the product and the customer, PR professionals have the company's image and reputation in mind. So don't confuse the two... Comments

Albatross.com: How Not to Treat Dot-Coms

Feb 16, 2001 - A failing dot-com isn't like a failing TV series. You can't declare the genre dead and just cancel it. You need vision and long-term commitment. Because... Comments

A Primer for Crisis PR

Feb 9, 2001 - When bad news is about to become worse news, don't bury your head in the sand. Don't try to deflect attention. And kill all the lawyers. Check that... Comments

When Is Three Better Than Four? It's All in the Name

Feb 2, 2001 - Few things are more important to your company's image than its name. It says a lot about your vision, brand, and place in the market. And it can have... Comments

(Insert Name Here), You May Already Be a Winner!

Jan 26, 2001 - Maybe, one day, companies will want to understand that markets consist of human beings, not demographic sectors. Until then, one-to-one marketing... Comments

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