Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

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Rich Media and Social Media: A Match Made in Marketing Heaven

May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

sodacard May 14, 2013 - The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers. Comments

Don't Just Predict the Future, Learn to Change It!

prediction May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments

Data Superheroes, Code Artists, and Visualizers

codeartists Apr 30, 2013 - With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time marketing and decision support. Comments

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Inside the Real-Time Marketing 'War Room'

time-to-share Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments

Top 80 Tools for Digital and Data Marketing

datamarketing Apr 15, 2013 - Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Comments

Google Tag Manager Best Practices (Part 3 of 3)

gtm011 Apr 11, 2013 - These best practices fall into four main buckets. Comments

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

convergence-analytics-report Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

6 Ways You Should Think of Data

bigdata Mar 25, 2013 - Before exploring big data, there are far more fundamental foundational steps to take. Comments

7 Steps to Effective Data Marketing

datamarketingfeatured Mar 21, 2013 - Let's get one thing straight - big data isn't the answer. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Getting Advanced With Google Tag Manager (Part 2 of 3)

googletag Mar 14, 2013 - Bringing dynamic data to your tags with the data layer and macros Comments

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Smartphones: The Future of Marketing Research in Asia Pacific

yahoovision Mar 7, 2013 - Asia will be central to the development of mobile research. Comments

How Can Internet Marketers Bring Out the Best in Site Design?

abtestingfeatured Mar 6, 2013 - Three recommendations to get the best out of your site design. Comments

Metrics and Innovation in Digital Marketing

evianrollerbabies Feb 26, 2013 - Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Comments

The Proof of the Digital Pudding

adobefeatured Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Take Control of Tagging With Google Tag Manager (Part 1 of 3)

googletag Feb 19, 2013 - Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Comments

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