Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

comscore

ComScore on Analytics Trends in 2013 [Video]

Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

Snapdeal on Analytics Trends in 2013 [Video]

Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments

How Little Old Google Competes With the Big Dogs in Analytics

shutterstock-110666672 Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

2012 Analytics Year in Review and Predictions for 2013

Jan 2, 2013 - Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Comments

Suggestions for the Online Advertising Industry in 2013

online-advertising Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do. Comments

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

customers Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible. Comments

Avinash Kaushik: Biz Optimization Across the Globe in 2012 [Video]

sessgfeatured Dec 24, 2012 - Google evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Comments

Weibo Marketing and Social Analytics Rule in July

julypopularcolumnsfeatured Dec 21, 2012 - In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Comments

What's Next for Social Marketing? Looking Ahead to 2013

future-predictions Dec 19, 2012 - Three predictions for the new year of social. Comments

Facebook vs. Ad Insights: Points to Remember When Evaluating Reports

Dec 13, 2012 - Consider these factors when evaluating your Facebook reports. Comments

A Framework for Implementing Web Analytics

analyticsframeworkfeatured Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments

Overcoming the Challenges That Digital Media Businesses Face

business-chess Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

40% of Brands Using DMPs But Emphasize Internal Data

bluekai-1 Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released today from Radar Research and BlueKai. Comments

Highlights at SES Singapore 2012: Day 1

sessgfeatured Nov 28, 2012 - The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Comments

3 Lessons Learned From Election 2012

politics-mobile-icon Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

Shifting Sands: The Fall of Facebook and Twitter?

shiftingsandsfeatured Nov 27, 2012 - Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience. Comments

3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Buyer

work-life-balance Nov 21, 2012 - Support programmatic online media buying, minimize time-suckers, and embrace limitations. Comments

Big Data, Email, and the Presidential Election

uselections1 Nov 19, 2012 - Consider this step-by-step approach to develop a metric-driven email campaign. Comments

From Mad Men to Math Men - Insights From I-Com Global Summit 2012

icomsummitfeatured Nov 15, 2012 - I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Comments

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital

big-data-screen Nov 8, 2012 - Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it. Comments

 

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