Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

googletag

Getting Advanced With Google Tag Manager (Part 2 of 3)

Mar 14, 2013 - Bringing dynamic data to your tags with the data layer and macros Comments

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Smartphones: The Future of Marketing Research in Asia Pacific

yahoovision Mar 7, 2013 - Asia will be central to the development of mobile research. Comments

How Can Internet Marketers Bring Out the Best in Site Design?

abtestingfeatured Mar 6, 2013 - Three recommendations to get the best out of your site design. Comments

Metrics and Innovation in Digital Marketing

evianrollerbabies Feb 26, 2013 - Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Comments

The Proof of the Digital Pudding

adobefeatured Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Take Control of Tagging With Google Tag Manager (Part 1 of 3)

googletag Feb 19, 2013 - Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Comments

Content Marketing for Brands: Q&A With Ginzametrics

contentmarketing2 Feb 13, 2013 - Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Comments

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

What Are the Real Challenges for Digital Marketing in 2013?

challenges Feb 8, 2013 - In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement vary. Comments

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

google-transparency-u Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Integrated Marketing Analytics Is Possible

what-when-whofeatured Jan 23, 2013 - Consider these three challenges when measuring performance of an integrated marketing campaign. Comments

Social Media Can Sell Soap to Audiences Who Really Love Soap

soapbar Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

3 Measurement Resolutions to Embrace in 2013

googleanalytics Jan 22, 2013 - To start 2013 on the right foot, here are three things I recommend you do today. Comments

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

analytics-under-scrutiny Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry. Comments

ComScore on Analytics Trends in 2013 [Video]

comscore Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

Snapdeal on Analytics Trends in 2013 [Video]

Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments

How Little Old Google Competes With the Big Dogs in Analytics

shutterstock-110666672 Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

2012 Analytics Year in Review and Predictions for 2013

Jan 2, 2013 - Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Comments

Suggestions for the Online Advertising Industry in 2013

online-advertising Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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