4 Keys to Personalization in an Omnichannel World
Analytics

4 Keys to Personalization in an Omnichannel World

9y Pelin Thorogood

4 Keys to Personalization in an Omnichannel World

How to achieve that one-to-one connection as your customers navigate across channels. Read More...

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How Can Competitive Intelligence Help Small Businesses?
Analytics

How Can Competitive Intelligence Help Small Businesses?

9y ClickZ News Staff

How Can Competitive Intelligence Help Small Busine...

Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...

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12 Add-Ons When Setting Up Google Analytics
Analytics

12 Add-Ons When Setting Up Google Analytics

9y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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The Data Conundrum
Analytics

The Data Conundrum

9y Bhasker Jaiswal

The Data Conundrum

The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...

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New Google AdWords Products and Partnerships Focus on App Attribution
Analytics

New Google AdWords Products and Partnerships Focus on App Attribution

9y Mike O'Brien

New Google AdWords Products and Partnerships Focus...

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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A Brief Intro To CLV (And Why You Should Measure It)
Analytics

A Brief Intro To CLV (And Why You Should Measure It)

9y Adam Singer

A Brief Intro To CLV (And Why You Should Measure I...

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...

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Data and Analytics Make Way For "Customer-to-Business" Marketing
Analytics

Data and Analytics Make Way For "Customer-to-Business" Marketing

9y Mike O'Brien

Data and Analytics Make Way For "Customer-to-Busin...

Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...

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What the Traditional Marketing Funnel Doesn’t Tell You!
Analytics

What the Traditional Marketing Funnel Doesn’t Tell You!

9y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws
Analytics

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy L...

9y Sophie Loras

Fairfax v. Telstra: Metadata Ruling Adds Confusion...

An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting
Analytics

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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Small Bets Deliver Big Wins in Optimizing the Customer Experience
Analytics

Small Bets Deliver Big Wins in Optimizing the Customer Experience

9y Pelin Thorogood

Small Bets Deliver Big Wins in Optimizing the Cust...

New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...

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Netflix in Australia: Mobile Video and Snackable Content
Analytics

Netflix in Australia: Mobile Video and Snackable Content

9y Scott Heron

Netflix in Australia: Mobile Video and Snackable C...

Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...

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Do Marketers Really Need Big Data? [#CZLNY]
Analytics

Do Marketers Really Need Big Data? [#CZLNY]

9y Mike O'Brien

Do Marketers Really Need Big Data? [#CZLNY]

Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...

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Facebook Offers Free Analytics for Apps Tool
Analytics

Facebook Offers Free Analytics for Apps Tool

9y Emily Alford

Facebook Offers Free Analytics for Apps Tool

At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...

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The Future of Content: Predictive Personalization
Analytics

The Future of Content: Predictive Personalization

9y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

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Should Brands Pull Back on Detailed Analytics?
Analytics

Should Brands Pull Back on Detailed Analytics?

9y Andrew Edwards

Should Brands Pull Back on Detailed Analytics?

There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...

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IBM Teams Up With Twitter for Social Media Data Analysis
Analytics

IBM Teams Up With Twitter for Social Media Data Analysis

9y Dan Worth

IBM Teams Up With Twitter for Social Media Data An...

The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...

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6 Questions to Ask Your Programmatic Audience Targeting Partner
Analytics

6 Questions to Ask Your Programmatic Audience Targeting Partner

9y Kristin Kovner

6 Questions to Ask Your Programmatic Audience Targ...

Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting
Analytics

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

9y Emily Alford

SXSW 2015: Pandora Reaches Moment of Critical Mass...

Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...

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Data Breaches and Brand Management: How to Preserve Your Brand Value
Analytics

Data Breaches and Brand Management: How to Preserve Your Brand Value

9y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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Getting to Know You: The Key to 1:1 Marketing
Analytics

Getting to Know You: The Key to 1:1 Marketing

9y Pelin Thorogood

Getting to Know You: The Key to 1:1 Marketing

One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...

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Let’s Get Personal for Valentine’s Day
Analytics

Let’s Get Personal for Valentine’s Day

9y Pelin Thorogood

Let’s Get Personal for Valentine’s Day

This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...

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Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads
Analytics

Using Web Analytics to Identify Critical Behaviors in Converting Prospects ...

9y Mark Ryan

Using Web Analytics to Identify Critical Behaviors...

Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...

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Acting at the Speed of Consumers
Analytics

Acting at the Speed of Consumers

9y Pelin Thorogood

Acting at the Speed of Consumers

If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...

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Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform
Analytics

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience ...

9y Mark Ryan

Combining Web Analytics Behaviors With CRM Data in...

A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...

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Data Variety - The Spice of Life
Analytics

Data Variety - The Spice of Life

9y Jim Sterne

Data Variety - The Spice of Life

Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...

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Is the Comments Section the Newest Hot Spot in Advertising?
Analytics

Is the Comments Section the Newest Hot Spot in Advertising?

9y Mike O'Brien

Is the Comments Section the Newest Hot Spot in Adv...

A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...

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