Convergence Analytics

mobile-measurement

Mobile Metrics: What a Difference a Year Makes!

Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments

Convergence Analytics Now: 3 Ways This New Market Changes Everything

convergence Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization. Comments

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

convergence-analytics-report Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

VIDEO: The Drive Towards Convergence Analytics

screen-shot-2013-04-01-at-5 Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics

shutterstock-119273842 Dec 13, 2012 - ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a report. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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