The Basics of CRO and Nurturing Your Leads
Acquisition

The Basics of CRO and Nurturing Your Leads

11y Aubrey Beck

The Basics of CRO and Nurturing Your Leads

A look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Read More...

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Are You Suffering From OCT (Obsessive-Compulsive Testing)?
Acquisition

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

11y Tim Ash

Are You Suffering From OCT (Obsessive-Compulsive T...

Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...

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Personalization: Not Just for Websites Anymore
Acquisition

Personalization: Not Just for Websites Anymore

11y Nathan Richter

Personalization: Not Just for Websites Anymore

What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...

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How to Fail at Landing Page Testing
Acquisition

How to Fail at Landing Page Testing

11y Tim Ash

How to Fail at Landing Page Testing

If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Rea...

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Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers
Acquisition

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

11y Mary Lisbeth D'Amico

Union Metrics Adds Tumblr Analytics for Small Busi...

Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for smal...

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Bespoke Data for the Well-Heeled Marketer
Acquisition

Bespoke Data for the Well-Heeled Marketer

11y Aubrey Beck

Bespoke Data for the Well-Heeled Marketer

Luckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team....

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The Top 5 Most Ridiculous Excuses Not to Do CRO
Acquisition

The Top 5 Most Ridiculous Excuses Not to Do CRO

11y Tim Ash

The Top 5 Most Ridiculous Excuses Not to Do CRO

It's time to release your fears about conversion rate optimization and get started to increase your bottom line. Read More...

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Don't Let Stale Segments Kill Your Quarterly Goals
Acquisition

Don't Let Stale Segments Kill Your Quarterly Goals

11y Nathan Richter

Don't Let Stale Segments Kill Your Quarterly Goals

It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...

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HomeShop18 Taps Vizury for Retargeting Efforts
Acquisition

HomeShop18 Taps Vizury for Retargeting Efforts

11y Adaline Lau

HomeShop18 Taps Vizury for Retargeting Efforts

Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...

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Will Your Clueless CEO Ever Support Conversion Rate Optimization?
Acquisition

Will Your Clueless CEO Ever Support Conversion Rate Optimization?

11y Tim Ash

Will Your Clueless CEO Ever Support Conversion Rat...

Show the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marke...

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Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy
Acquisition

Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy

11y Tim Ash

Helping Buyers Cover Their Butts: The Ultimate B2B...

The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...

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Don't Lose Sight of Your High-Value Customers
Acquisition

Don't Lose Sight of Your High-Value Customers

11y Nathan Richter

Don't Lose Sight of Your High-Value Customers

While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...

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The Secret Ingredient for Successful Websites: Effortlessness
Acquisition

The Secret Ingredient for Successful Websites: Effortlessness

11y Tim Ash

The Secret Ingredient for Successful Websites: Eff...

Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Read More...

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Cash in on the Hidden ROI in Your Email Program
Acquisition

Cash in on the Hidden ROI in Your Email Program

11y Nathan Richter

Cash in on the Hidden ROI in Your Email Program

To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personaliz...

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Intel YouTube Contest Draws Record Conversion Rates
Acquisition

Intel YouTube Contest Draws Record Conversion Rates

11y Greg Jarboe

Intel YouTube Contest Draws Record Conversion Rate...

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...

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4 Ways to Stop Losing Buyers, Even Before They Get to the Cart
Acquisition

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

11y Tim Ash

4 Ways to Stop Losing Buyers, Even Before They Get...

If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making you...

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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Acquisition

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

11y Tim Ash

3 Reasons Buyers Bail - and Super Simple Ways to F...

Maybe it's time you looked at your site through your customers' eyes. Read More...

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Use Service as a Solution
Acquisition

Use Service as a Solution

11y Nathan Richter

Use Service as a Solution

How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get...

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Make Sure Your Big Data Makes a Big Difference
Acquisition

Make Sure Your Big Data Makes a Big Difference

11y Nathan Richter

Make Sure Your Big Data Makes a Big Difference

Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...

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3 Alternatives to Your Home Page Rotating Banner
Acquisition

3 Alternatives to Your Home Page Rotating Banner

11y Tim Ash

3 Alternatives to Your Home Page Rotating Banner

The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Read More...

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Lightbox Pop-Overs: A Love-Hate Relationship
Acquisition

Lightbox Pop-Overs: A Love-Hate Relationship

11y Tim Ash

Lightbox Pop-Overs: A Love-Hate Relationship

Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Read Mo...

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Don't Drown in a Sea of Data
Acquisition

Don't Drown in a Sea of Data

11y Nathan Richter

Don't Drown in a Sea of Data

Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...

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Taking a Bite Out of Big Data
Acquisition

Taking a Bite Out of Big Data

11y Nathan Richter

Taking a Bite Out of Big Data

Three opportunities you can capitalize on today. Read More

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6 Web Design Trends That (I Hope) Will Disappear in 2013
Acquisition

6 Web Design Trends That (I Hope) Will Disappear in 2013

11y Tim Ash

6 Web Design Trends That (I Hope) Will Disappear i...

Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Read M...

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Retail Analytics Firm Launches Euclid Zero
Acquisition

Retail Analytics Firm Launches Euclid Zero

11y Lisa Lacy

Retail Analytics Firm Launches Euclid Zero

Euclid has launched a new version of its product that requires no sensors, installation, or configuration. Read More...

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6 Ways to Use Images to Improve Your Web Conversion Rate
Acquisition

6 Ways to Use Images to Improve Your Web Conversion Rate

11y Tim Ash

6 Ways to Use Images to Improve Your Web Conversio...

Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your ...

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3 Ways to Maximize What's Left of the Holiday Shopping Season
Acquisition

3 Ways to Maximize What's Left of the Holiday Shopping Season

11y Nathan Richter

3 Ways to Maximize What's Left of the Holiday Shop...

While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage season...

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