ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.


Google Glass: Half Empty or Half Full?

Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities. Comments

Interactive Wireframing Comes of Age

pop-app Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Social Media Manager Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media. Comments

Proactive vs. Reactive Customer Service

shutterstock-138601847 Nov 8, 2013 - Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations. Comments

Please Don't Stereotype Your Personas

shutterstock-95842987 Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers. Comments

Boost the ROI of Tech Product Demos with 'Wow' Factor

will-it-blend-demo-video Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Comments

Facebook Ads Helps Magnolia Pictures Boost ROI

Drinking Buddies Facebook News Feed Ad Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

091813-eisenberg-bottle Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments

Rapid Development for Mobile Apps

mobilemarketing Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination. Comments

Michelle Smith and Persuading Your Potential Customers

target-your-customers Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

Complexograms: An Illustration of Your Content Marketing Needs

complexogran Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing. Comments

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

salesmen Aug 20, 2013 - I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. Comments

Usability vs. Design

web-design Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

Multi-Channel Inventory and Customer Loyalty

customers Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments

What People Do on Your Site and Why

census-bureau-behavior Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

Don't Shoot Yourself in the Foot

bad-email Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

Google's Search Magic Revealed

largenewgooglelogofinalflat-a Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe. Comments

What Does Personalization Mean in 2013?

personalization Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

The Shake Weight Challenge of Social Media

shake-weight Jun 28, 2013 - Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Comments

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