Marketing News & Expert Advice
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ROI Marketing
Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
When More Is Too Much
Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments
Topics in Analytics:
How to Catch Up to and Compete With Amazon.com [Video]
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
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Disruptive Customer Experiences
Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments
8 Steps to Designing a Reactivation Campaign
Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments
The Must-Have Big Data Tools
Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments
Integrating Social Networking Into Your Purchase Path
Jun 22, 2012 - How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Comments
Claiming Your Unfair Advantage
Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments
Email As a Mobile Call to Action
Jun 8, 2012 - Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Comments
Online Advertising in the Age of Agility
Jun 1, 2012 - Test and tweak. Comments
The Hidden Downside of a Great User Experience
May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments
E-Commerce Moneyball: Chasing the Market Leader
May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments
Single-Feature vs. All-in-One: The Tide Is Changing
May 11, 2012 - Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions? Comments
Is Your Traffic Mix Efficient?
May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments
Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Apr 27, 2012 - Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Comments
Distracting Users From Buying
Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments
Designing Effective Pricing Tables
Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments
You Can't Cure Stupid: When It's OK to Lose Customers
Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments
Oh Goody, It's Free
Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments
Nielsen Tool Aims to Bridge TV-Digital Divide
Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments
Customer Service and 4 Year Olds
Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments
Facebook Stops Tracking Daily Likes and Comments
Mar 15, 2012 -
The latest example of a Facebook Insights change could be problem for big brands and agencies.
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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