Are Social Media Metrics Lying About Your Brand and Customer Interactions?
Analytics

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

10y Bryan Eisenberg

Are Social Media Metrics Lying About Your Brand an...

Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer ex...

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Proactive vs. Reactive Customer Service
Analytics

Proactive vs. Reactive Customer Service

10y Jack Aaronson

Proactive vs. Reactive Customer Service

Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectati...

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Please Don't Stereotype Your Personas
Analytics

Please Don't Stereotype Your Personas

10y Bryan Eisenberg

Please Don't Stereotype Your Personas

Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...

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Boost the ROI of Tech Product Demos with 'Wow' Factor
Analytics

Boost the ROI of Tech Product Demos with 'Wow' Factor

10y Jack Aaronson

Boost the ROI of Tech Product Demos with 'Wow' Fac...

Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos...

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Facebook Ads Helps Magnolia Pictures Boost ROI
Analytics

Facebook Ads Helps Magnolia Pictures Boost ROI

10y Danny Goodwin

Facebook Ads Helps Magnolia Pictures Boost ROI

Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...

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5 Common IT Objections to Marketing Projects
Analytics

5 Common IT Objections to Marketing Projects

10y Bryan Eisenberg

5 Common IT Objections to Marketing Projects

How to overcome challenges in dealing with IT and move forward with your CTO. Read More...

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90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
Analytics

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

11y Bryan Eisenberg

90% of Content Marketers Suffer From 'The Curse' &...

The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of n...

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Rapid Development for Mobile Apps
Analytics

Rapid Development for Mobile Apps

11y Jack Aaronson

Rapid Development for Mobile Apps

Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...

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Michelle Smith and Persuading Your Potential Customers
Analytics

Michelle Smith and Persuading Your Potential Customers

11y Bryan Eisenberg

Michelle Smith and Persuading Your Potential Custo...

We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...

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Complexograms: An Illustration of Your Content Marketing Needs
Analytics

Complexograms: An Illustration of Your Content Marketing Needs

11y Bryan Eisenberg

Complexograms: An Illustration of Your Content Mar...

The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...

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Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Analytics

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

11y Breanne Maliniak

Advice to All Marketers: This One Simple Truth Wil...

I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...

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Usability vs. Design
Analytics

Usability vs. Design

11y Jack Aaronson

Usability vs. Design

Both good design and an eye toward usability are necessary for a design to work. Read More...

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Whose Neck Should You Choke When Digital Campaigns Underperform?
Analytics

Whose Neck Should You Choke When Digital Campaigns Underperform?

11y Charlie Wang

Whose Neck Should You Choke When Digital Campaigns...

Digital metrics can be measured by three categories - reach, conversion, and cost. Read More...

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Multi-Channel Inventory and Customer Loyalty
Analytics

Multi-Channel Inventory and Customer Loyalty

11y Jack Aaronson

Multi-Channel Inventory and Customer Loyalty

If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...

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What People Do on Your Site and Why
Analytics

What People Do on Your Site and Why

11y Bryan Eisenberg

What People Do on Your Site and Why

Are there particular elements that decide certain behaviors on a website? Read More...

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Don't Shoot Yourself in the Foot
Analytics

Don't Shoot Yourself in the Foot

11y Jack Aaronson

Don't Shoot Yourself in the Foot

If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...

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Google's Search Magic Revealed
Analytics

Google's Search Magic Revealed

11y Bryan Eisenberg

Google's Search Magic Revealed

In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will ...

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What Does Personalization Mean in 2013?
Analytics

What Does Personalization Mean in 2013?

11y Jack Aaronson

What Does Personalization Mean in 2013?

Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...

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The Shake Weight Challenge of Social Media
Analytics

The Shake Weight Challenge of Social Media

11y Bryan Eisenberg

The Shake Weight Challenge of Social Media

Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...

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Beta Tests: Too Late for a Redesign?
Analytics

Beta Tests: Too Late for a Redesign?

11y Jack Aaronson

Beta Tests: Too Late for a Redesign?

In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...

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The Smarter Data Manifesto
Analytics

The Smarter Data Manifesto

11y Bryan Eisenberg

The Smarter Data Manifesto

You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...

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Small Town Businesses Meet Global Competition
Analytics

Small Town Businesses Meet Global Competition

11y Jack Aaronson

Small Town Businesses Meet Global Competition

How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...

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My Kingdom for a Smoothly Run Conference
Analytics

My Kingdom for a Smoothly Run Conference

11y Bryan Eisenberg

My Kingdom for a Smoothly Run Conference

From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...

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Vine and You
Analytics

Vine and You

11y Jack Aaronson

Vine and You

Why businesses should really jump on the Vine bandwagon. Read More

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Choose Not to Confuse
Analytics

Choose Not to Confuse

11y Bryan Eisenberg

Choose Not to Confuse

Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...

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How Marketers Can Use Lenticular Printing in Ad Campaigns
Analytics

How Marketers Can Use Lenticular Printing in Ad Campaigns

11y Jack Aaronson

How Marketers Can Use Lenticular Printing in Ad Ca...

What would the possibilities be if you could show two entirely different ads based on vantage point? Read More...

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A 7-Point Spring Cleaning Checklist
Analytics

A 7-Point Spring Cleaning Checklist

11y Bryan Eisenberg

A 7-Point Spring Cleaning Checklist

Tidy up your website and marketing efforts with these tips. Read More...

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