ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

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Comparing the Anatomy of B2B Landing Pages [Video]

Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

Google Glass and the Future of Customer Service and Usability Testing

google-glass Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

Caching in on Internet Memes

marco-rubio-meme Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments

Putting the 'Person' Back Into 'Personalization'

personalization Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments

Why You Won't Crush It This Year!

shutterstock-115134541 Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly. Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

2013: The Year of Reinvention

mill-wheel Jan 4, 2013 - If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013. Comments

Content Marketing: Superheroes Teach the Art of Storytelling

superhero Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

Starting Anew in 2013: Learning From the Mayans

mayan-pyramid Dec 21, 2012 - Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work. Comments

The CMO's Marketing Analytics Optimization Framework

analytics-framework Dec 14, 2012 - Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Comments

Why Vendors Need Better Targeted Marketing

target-your-customers Dec 7, 2012 - When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Comments

Your CEO Doesn't Trust That You're Doing Your Job!

blind-folded-business-man Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

The About Us Page in a Social World

about-us Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice? Comments

Adding the Wow Factor

wow Nov 9, 2012 - If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo? Comments

The ROI of Employees Is Just As Important

team Oct 26, 2012 - Are you stopping your own growth by preventing your staff from living up to their potential within your company? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Mastering Conversion Rate Optimization?

graduate-student Oct 5, 2012 - First you must master these six principles. Comments

Twitter Partners With Nielsen for Brand Campaign Surveys

twitter-bain Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform. Comments

 

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