ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.


Content Marketing: Superheroes Teach the Art of Storytelling

Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

Starting Anew in 2013: Learning From the Mayans

mayan-pyramid Dec 21, 2012 - Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work. Comments

The CMO's Marketing Analytics Optimization Framework

analytics-framework Dec 14, 2012 - Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Comments

Why Vendors Need Better Targeted Marketing

target-your-customers Dec 7, 2012 - When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Comments

Your CEO Doesn't Trust That You're Doing Your Job!

blind-folded-business-man Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

The About Us Page in a Social World

about-us Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice? Comments

Adding the Wow Factor

wow Nov 9, 2012 - If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo? Comments

The ROI of Employees Is Just As Important

team Oct 26, 2012 - Are you stopping your own growth by preventing your staff from living up to their potential within your company? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Mastering Conversion Rate Optimization?

graduate-student Oct 5, 2012 - First you must master these six principles. Comments

Twitter Partners With Nielsen for Brand Campaign Surveys

twitter-bain Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

What Keeps Retailers Awake at Night in 2012 [Videos]

Sep 21, 2012 - Four interviews with retailers at's Annual Summit. Comments

The ROI of "I'm Sorry"

Sep 14, 2012 - Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Comments

Content Marketing Personas

Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments

History Repeating: Mom-and-Pops Are Coming Back

Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments

The Marketing/IT Tug-of-War

tug-of-warbusiness Aug 10, 2012 - Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

How to Catch Up to and Compete With [Video]

competewithamazon-1 Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

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