ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

8 Steps to Designing a Reactivation Campaign

Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Integrating Social Networking Into Your Purchase Path

Jun 22, 2012 - How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Comments

Claiming Your Unfair Advantage

Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments

Email As a Mobile Call to Action

Jun 8, 2012 - Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Comments

The Hidden Downside of a Great User Experience

May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments

E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Single-Feature vs. All-in-One: The Tide Is Changing

May 11, 2012 - Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions? Comments

Is Your Traffic Mix Efficient?

May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments

Booking.com Adds Urgency to Purchases With Real-Time Shopping Data

Apr 27, 2012 - Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Comments

Distracting Users From Buying

Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

You Can't Cure Stupid: When It's OK to Lose Customers

Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

Customer Service and 4 Year Olds

Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments

Facebook Stops Tracking Daily Likes and Comments

facebook-insights Mar 15, 2012 - The latest example of a Facebook Insights change could be problem for big brands and agencies. Comments

Measuring Facebook: The Problem With Metric Changes

Mar 15, 2012 - Marketers brace for the impact of Timeline on the Facebook Insights metrics. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

Measuring Facebook: Advertisers Lament Insights Data Lag

facebook-insights Feb 27, 2012 - Facebook has been as much as a week off in brand page reporting. Comments

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