ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Single-Feature vs. All-in-One: The Tide Is Changing

May 11, 2012 - Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions? Comments

Is Your Traffic Mix Efficient?

May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments

Booking.com Adds Urgency to Purchases With Real-Time Shopping Data

Apr 27, 2012 - Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Comments

Distracting Users From Buying

Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

You Can't Cure Stupid: When It's OK to Lose Customers

Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

Customer Service and 4 Year Olds

Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments

Facebook Stops Tracking Daily Likes and Comments

facebook-insights Mar 15, 2012 - The latest example of a Facebook Insights change could be problem for big brands and agencies. Comments

Measuring Facebook: The Problem With Metric Changes

Mar 15, 2012 - Marketers brace for the impact of Timeline on the Facebook Insights metrics. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

Measuring Facebook: Advertisers Lament Insights Data Lag

facebook-insights Feb 27, 2012 - Facebook has been as much as a week off in brand page reporting. Comments

The Product Page 2012: 7 Must-Test Elements

Feb 24, 2012 - The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Comments

Rediscover Your Company's Narrative With iBooks

Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments

Online Form Optimization: 3 Simple Form Problems to Fix

Feb 10, 2012 - Does your online form look like something from the Department of Motor Vehicles? Comments

Thousands Flock to Google's New Nielsen-Like Panel

Feb 9, 2012 - Latest offering from Google could prove privacy perception is reality. Comments

Google Responds to Lawmakers' Privacy Policy Concerns

Jan 27, 2012 - Legislators asked Google to respond to detailed questions about changes to its privacy policies. Comments

Geo-Personalization: Your Opportunity

Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments

Test Before You Launch, Virgin!

Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments

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