ROI Marketing

Efforts in interactive design, development, and strategy are diluted tremendously — even fatally — by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Distracting Users From Buying

Apr 13, 2012 - By combining the e-commerce experience with the brand experience are you just distracting your consumers? Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

You Can't Cure Stupid: When It's OK to Lose Customers

Mar 30, 2012 - Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

Customer Service and 4 Year Olds

Mar 16, 2012 - How a toddler taught me to handle customers contacting my clients' customer service center. Comments

Facebook Stops Tracking Daily Likes and Comments

facebook-insights Mar 15, 2012 - The latest example of a Facebook Insights change could be problem for big brands and agencies. Comments

Measuring Facebook: The Problem With Metric Changes

Mar 15, 2012 - Marketers brace for the impact of Timeline on the Facebook Insights metrics. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

Measuring Facebook: Advertisers Lament Insights Data Lag

facebook-insights Feb 27, 2012 - Facebook has been as much as a week off in brand page reporting. Comments

The Product Page 2012: 7 Must-Test Elements

Feb 24, 2012 - The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Comments

Rediscover Your Company's Narrative With iBooks

Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments

Online Form Optimization: 3 Simple Form Problems to Fix

Feb 10, 2012 - Does your online form look like something from the Department of Motor Vehicles? Comments

Thousands Flock to Google's New Nielsen-Like Panel

Feb 9, 2012 - Latest offering from Google could prove privacy perception is reality. Comments

Google Responds to Lawmakers' Privacy Policy Concerns

Jan 27, 2012 - Legislators asked Google to respond to detailed questions about changes to its privacy policies. Comments

Geo-Personalization: Your Opportunity

Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments

Test Before You Launch, Virgin!

Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

A Decade in Review: Trends and Insights

Jan 6, 2012 - A lot has changed in the past 10 years and yet many major ideas are still as important now as they were then. Comments

Leadership for the Marketing Optimization Team

Dec 30, 2011 - What kind of people do you need? What kind of backgrounds should they have? Comments

Keep Customers Buying After the Holidays

Dec 23, 2011 - Avoid Pavlovian marketing and create loyal customers for the coming year. Comments

 

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...