The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleIn order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleWhat makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer...
View articleA new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...
View articleAnalysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then ...
View articleThere are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...
View articleReports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...
View articleAnalytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...
View articleA poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
View articlePart three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...
View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleA look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleThe development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleAnalysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...
View articleIn the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleIn order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleWhile we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...
View articlePart three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleWe've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...
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