The First Month in Start-Up/SME Marketing (Part 4)
Analytics

The First Month in Start-Up/SME Marketing (Part 4)

9y Parth Mukherjee

The First Month in Start-Up/SME Marketing (Part 4)

The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...

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If (You Write a Good Hypothesis), Then (Good Things Happen)
Analytics

If (You Write a Good Hypothesis), Then (Good Things Happen)

10y Jim Sterne

If (You Write a Good Hypothesis), Then (Good Thing...

In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...

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5 Ingredients for an Analytical Organization
Analytics

5 Ingredients for an Analytical Organization

10y Neil Mason

5 Ingredients for an Analytical Organization

What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer...

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Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis
Analytics

Data Visualization, Big Data, and the Quest for Better Decisions - a Synops...

10y Jim Sterne

Data Visualization, Big Data, and the Quest for Be...

A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...

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"If I Tell You the Answer, What Will You Do With It?"
Analytics

"If I Tell You the Answer, What Will You Do With It?"

10y Neil Mason

"If I Tell You the Answer, What Will You Do With I...

Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then ...

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True Detectives
Analytics

True Detectives

10y Jim Sterne

True Detectives

There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...

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10 Ways to Make Reports Not Suck
Analytics

10 Ways to Make Reports Not Suck

10y Jim Sterne

10 Ways to Make Reports Not Suck

Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...

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Do Your Analytics Make Any Difference?
Analytics

Do Your Analytics Make Any Difference?

10y Neil Mason

Do Your Analytics Make Any Difference?

Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...

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I Say It's "Daytah," You Say It's "Dahtah"
Analytics

I Say It's "Daytah," You Say It's "Dahtah"

10y Jim Sterne

I Say It's "Daytah," You Say It's "Dahtah"

A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...

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Your Job Is Impossible
Analytics

Your Job Is Impossible

10y Jim Sterne

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...

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The First Month in Start-Up/SME Marketing (Part 3)
Analytics

The First Month in Start-Up/SME Marketing (Part 3)

10y Parth Mukherjee

The First Month in Start-Up/SME Marketing (Part 3)

Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...

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Is Everything We’ve Ever Learned About Attribution Really Wrong?
Analytics

Is Everything We’ve Ever Learned About Attribution Really Wrong?

10y Neil Mason

Is Everything We’ve Ever Learned About Attribution...

While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...

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Don't Give Them Data
Analytics

Don't Give Them Data

10y Jim Sterne

Don't Give Them Data

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...

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Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies
Analytics

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

10y Jim Sterne

Digital Analytics: Aliens, Asteroids, Dinosaurs, V...

A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...

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The First Month in Start-Up/SME Marketing Part 2
Analytics

The First Month in Start-Up/SME Marketing Part 2

10y Parth Mukherjee

The First Month in Start-Up/SME Marketing Part 2

The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...

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Do You Have the Right Framework for Measuring Success?
Analytics

Do You Have the Right Framework for Measuring Success?

10y Neil Mason

Do You Have the Right Framework for Measuring Succ...

The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...

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Don't Let Big Data Play Games With Your Brain
Analytics

Don't Let Big Data Play Games With Your Brain

10y Jim Sterne

Don't Let Big Data Play Games With Your Brain

The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...

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10 Things Not to Do as a Digital Analyst
Analytics

10 Things Not to Do as a Digital Analyst

10y Jim Sterne

10 Things Not to Do as a Digital Analyst

Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...

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Are You Getting Visual Insights or Executive "Eye Candy"?
Analytics

Are You Getting Visual Insights or Executive "Eye Candy"?

10y Neil Mason

Are You Getting Visual Insights or Executive "Eye ...

Analysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...

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The First Month in Start-Up/SME Marketing
Analytics

The First Month in Start-Up/SME Marketing

10y Parth Mukherjee

The First Month in Start-Up/SME Marketing

In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...

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Top 10 New Things to Measure on Your Website
Analytics

Top 10 New Things to Measure on Your Website

10y Jim Sterne

Top 10 New Things to Measure on Your Website

An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...

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The Difference Between Truth and Facts Is Vocabulary
Analytics

The Difference Between Truth and Facts Is Vocabulary

10y Jim Sterne

The Difference Between Truth and Facts Is Vocabula...

In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...

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Do You Actually Have an "Attribution" Problem Worth Solving?
Analytics

Do You Actually Have an "Attribution" Problem Worth Solving?

10y Neil Mason

Do You Actually Have an "Attribution" Problem Wort...

Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...

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Is It Cheaper to Keep Than Delete?
Analytics

Is It Cheaper to Keep Than Delete?

10y Jim Sterne

Is It Cheaper to Keep Than Delete?

Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...

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Of 3 Minds on Privacy - and a Song
Analytics

Of 3 Minds on Privacy - and a Song

10y Jim Sterne

Of 3 Minds on Privacy - and a Song

While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...

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What's the ROI of Analytics? (Part 3)
Analytics

What's the ROI of Analytics? (Part 3)

10y Neil Mason

What's the ROI of Analytics? (Part 3)

Part three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...

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Dumb Question Lunch Hour
Analytics

Dumb Question Lunch Hour

10y Jim Sterne

Dumb Question Lunch Hour

We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...

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