Part two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
View articleThe time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...
View articleHow do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleContent marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire mark...
View articleExamples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital...
View articleYou need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your mar...
View articleThere are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...
View articleLearn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...
View articleIn conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleBecause of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...
View articleStop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleThe more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleDigital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...
View articleEven the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across...
View articleMachine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...
View articleFor now, I just want one thing: the ability to turn off ads for a specific product. Read More...
View articleAs people get more excited by big data, I get excited by small data. It may be small but it's powerful. Read More...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleThe increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that manag...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleThe ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership. Read More...
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
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