Marketing News & Expert Advice
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Marketing Trends
Yahoo's Scott Thompson Resigns
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Finch felt like "god's messenger" of digital measurement and data.
Digital Mad Man: Razorfish Co-founder Jeffery Dachis
The third in a series on the early days of dot-com boom days of digital agencies.
Should Brands Play Offense or Defense With New gTLDs?
ICANN plans to start taking applications for generic top-level domains one month from today.
Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West
Guardian News & Media wants global customer database.
Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Assignment includes "Call of Duty" and "Skylanders" franchises.
Agency News: Deep Focus, Clicksquared, Eleven
Deep Focus adds MD and ECD; Clicksquared wins Oklahoma Thunder.
Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]
Lowe & Partners tapped Huge as its preferred digital partner for Unilever.
Dentsu Buys NYC Agency Firstborn
Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients.
Google Aims to Hire More Than 6,000 This Year
Recruiting wish list includes more than 300 advertising-related vacancies.
Correction: Google's Version of Groupon Is Not Live
Search giant will soon join the burgeoning digital deals space.
HuffPo Hires Include Execs to Hold Social Marketers' Hands
Sponsor-created content is a growing part of the site's ad revenue pie, which more than doubled in the past year.
CES 2011: What Matters to Marketers
Marketing experts at CES highlight this year's top trends.
Digital Vet Goldhersz Becomes CEO of MediaCom N.A.
Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive.
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